What Is Amazon Reload In 2023? (Benefits + More For Sellers)
As an experienced Amazon seller, I know firsthand how quickly the costs can add up when selling products on Amazon. Between referral fees, FBA fees, and advertising fees, most sellers end up spending hundreds or even thousands of dollars per month on Amazon!
That‘s why tools like Amazon Reload can be so valuable for managing your spending and sticking to a budget as an Amazon seller. If you‘re wondering "What is Amazon Reload and how can I use it as a seller?", I‘ll explain everything you need to know in this in-depth guide.
What Is Amazon Reload & How Does It Work?
Amazon Reload allows you to add funds to your Seller Central account balance, which can then be used to pay for your Amazon fees like referrals fees, FBA fees, advertising costs, and more.
With Reload, you have the option to set up automatic scheduled refills, like $500 added to your Amazon balance each week. Or you can have it automatically refill when your balance drops below a minimum, like refilling when it goes below $100.
This lets you easily budget a set amount for your Amazon expenses each month. It also helps you track your spending, since all the fees get deducted from your Reload balance.
Benefits Of Amazon Reload For Sellers
Here are some of the biggest benefits of using Amazon Reload as a seller:
- Stay within your monthly budget – Set reload amounts based on your fee estimates so you don‘t overspend
- Avoid overdraft fees – Fees deduct from your Reload balance first before your bank account
- Earn 2% cashback – Get 2% cashback on each reload for Prime members
- Track spending – See all your fees deducted from one Reload balance
- Easy to refill – Takes just a few clicks to add more funds when running low
For sellers, one of the big advantages of Reload is that it helps you control your Amazon advertising costs.
Ads are one of the largest expenses for sellers, often totaling hundreds or thousands per month. With Reload, you can base your automatic refill amounts on your expected monthly ad spend to ensure you don‘t overspend your ad budget.
How To View Your Amazon Reload Balance
You can view your current Reload balance at any time by signing into your Seller Central account and going to the "Gift Card Balance" page. This will show your balance available for paying Amazon fees.
When fees like referral fees, FBA fees, or advertising costs are deducted, they will come out of your Reload balance first before charging your default payment method on file.
What Can The Reload Balance Be Used For?
Your Amazon Reload balance can be used to pay for any fees related to selling on Amazon, including:
- Referral fees on product sales
- FBA fulfillment and storage fees
- Sponsored ad costs
- Subscription fees for tools like Amazon FBA
- Returns processing fees
- Storage fees for unsold inventory
Essentially, almost all the fees deducted from your account for selling on Amazon can be paid using your Reload balance.
This table shows some common Amazon seller fees and costs that can be paid using Reload:
| Fee | Description | Average Cost |
|---|---|---|
| Referral Fee | % of each product sale paid to Amazon | 15% of sale price |
| FBA Pick & Pack Fee | Fee per unit to pick and pack FBA orders | $1.50 – $2.50 per unit |
| FBA Storage Fee | Monthly storage fees for FBA inventory | Between $0.30 – $2.40 per cubic foot |
| Sponsored Ads | Pay-per-click ads to promote products | For example, $0.10 – $1 per click |
| Subscription Services | For tools like Amazon brand registry | $100 – $500 per month |
Do You Need Amazon Prime For Reload?
Amazon Reload is available to all sellers with an Amazon Seller Central account. However, you do need to have an Amazon Prime membership to take advantage of the full features of Reload.
Prime members get 2% cashback on all funds added through Reload. This cashback gets applied to future Reload deposits.
Considering the average seller spends over $500 per month on Amazon fees, the 2% cashback can add up to some nice savings!
For example, if you spend $2,000 a month on fees and reload with $2,000 using Reload, you‘d get $40 in cashback rewards each month.
Comparing Reload To Other Amazon Budgeting Tools
Amazon offers a few other tools and programs sellers can use for budgeting their spending, including:
Amazon Allowance – Lets you allocate a set budget for Amazon purchases. Good for personal shopping but no seller fee coverage.
Amazon Business Line of Credit – Revolving line of credit up to $1 million. Lower spending control and requires credit approval.
Amazon Reload – Simple way to load funds to pay seller fees and stay within a budget. More flexibility and control over amounts.
For most sellers, Amazon Reload tends to be the easiest way to budget your spending on Amazon fees and manage your cash flow.
Tips For Managing Your Reload As An Amazon Seller
Here are my top tips for sellers using Amazon Reload:
Review your fees from last month and make a budget estimate for next month. Use this to determine your ideal auto reload amount.
If you‘re scaling up quickly, you may need to manually increase your reload amount each month to keep up with growth.
Check your balance weekly to ensure you don‘t run too low. I like to reload when my balance hits $500.
Take advantage of the 2% cashback reward for Prime members. It can save you up to hundreds per year.
Use Reload to cover variable costs like Amazon PPC ads. This lets you control spend.
Integrate Reload with reporting tools like SellerEngine or Fetcher to maximize insights into spend.
Key Takeaways On Amazon Reload For Sellers
For any sellers looking to take control of their Amazon spending, Reload is an invaluable tool to have in your toolbox.
It allows you to easily set budgets for your Amazon advertising costs, fees, and other expenses related to selling on Amazon.
The automatic scheduled reloads ensure you never go over budget or end up with insufficient funds to cover fees. Plus, the 2% cashback perk for Prime members provides nice recurring savings.
Overall, Amazon Reload gives you the insights, control, and convenience you need to confidently manage the financial side of growing your Amazon business. Definitely consider setting it up if you haven‘t already!
