If you‘re looking to increase your sales on Amazon, one of the best investments you can make is hiring an experienced Amazon consultant. With their expertise in optimizing listings, running ads, managing reviews, and more, consultants empower sellers to sell smarter on Amazon. In this comprehensive guide, we’ll explore the array of services consultants provide, the multitude of benefits they offer, criteria for selecting the right one, and common situations where their services pay dividends.
Amazon Consultants Offer Services Vital to Success on the Platform
Amazon consultants don’t rely on a single strategy or tactic. To drive sustained growth, they utilize a holistic approach across key areas including:
Consultants fine-tune product listings for maximum impact. This includes optimizing titles, bulleted features, descriptions, keywords, pricing, images, A+ enhanced content, and any other elements on the page. These optimizations boost conversions and sales from your existing traffic.
According to Jungle Scout, optimized listings lead to a 15% or more increase in sales on average. An experienced consultant can help you realize similar gains.
Consultants set up and manage pay-per-click (PPC) advertising campaigns across platforms like Sponsored Products, Sponsored Brands, and Product Display Ads. With expertise in keyword research, bid optimization, campaign structure, creatives, and more, consultants generate a high return on ad spend.
Per Amazon, Sponsored Product ads increase sales by an average of 25% for advertisers. With the right consultant managing campaigns, much higher gains are achievable.
On a platform with millions of sellers, brand protection is paramount. Consultants watch for trademark infringement, counterfeits, unauthorized resellers, and other threats. They utilize Amazon tools and services to quickly get infringing listings removed. This protects your brand reputation and sales.
Converting browsers into buyers requires more than just optimized text. Consultants also enrich listings with enhanced A+ content like infographics, demonstration videos, comparison tables, how-to guides, and more. This additional content improves engagement and SEO.
As one example, according to CPC Strategy, listings with A+ content see a conversion rate up to 27% higher on average.
Customer reviews are crucial for reputation and sales. Consultants actively generate positive reviews that boost conversions. For unfair negative reviews, they employ best practices in responding professionally and attempting removal where appropriate.
Per a BrightLocal study, over 90% of consumers read online reviews before making purchase decisions. Reviews clearly impact sales, so managing them is vital.
Inventory and Supply Chain Optimization
For sellers using Fulfillment by Amazon (FBA), consultants provide guidance on inventory planning, shipping logistics, warehouse selection, and more. This optimization reduces costs and stockouts while ensuring Prime-eligible listings.
Analytics and Reporting
Utilizing state-of-the-art software and analytics, consultants uncover key insights from your data. This allows them to detect issues early, identify growth opportunities, and inform continuous optimization. Clear reporting keeps sellers up-to-date on key metrics and results.
As you can see, experienced consultants offer comprehensive services that cover all aspects of selling successfully on Amazon. Their diverse expertise drives growth through optimized listings, expanded reach, stronger branding, stellar reviews, and more.
The Multitude of Benefits Provided by Amazon Consultants
Partnering with the right Amazon consultant provides immense value beyond just increasing sales. The benefits they offer include:
Save Time With Managed Services
Selling on Amazon is complex with a steep learning curve. Consultants have already mastered the intricacies so you can instead focus your limited time on running your core business. Managed services relieve the burden of selling on Amazon.
Increase Sales Through Proven Strategies
With an analytical, data-driven approach, consultants test and refine strategies for maximizing conversions and sales. Their expertise and exclusive tools allow them to drive growth well beyond what most sellers could achieve on their own.
According to Seller Interactive client results, experienced consultants increased sales between 15-35% on average through optimized listings, advertising, reviews, and more.
Maintain Compliance and Selling Privileges
Amazon suspends thousands of seller accounts annually for violations. Staying compliant with Amazon‘s complex and evolving policies is difficult. Consultants integrate compliance into everything they do to protect your selling abilities.
Gain Access to Advanced Software and Valuable Data
Consultants utilize state-of-the-art software for diagnostics, analytics, advertising, brand protection, and more. These powerful tools are exclusive and expensive. Consultants also have access to key data sources sellers don‘t.
Receive Continuous Optimization and Support
Consultants don‘t just optimize listings and leave. They monitor performance and implement changes on an ongoing basis. Their support and expertise is available whenever issues arise. This continuous optimization is key for sustained success.
The multitude of services, tools, and expertise consultants offer are instrumental in unlocking growth and mitigating risk. With a consultant as a strategic partner, you can confidently scale your business on Amazon.
Criteria for Selecting the Ideal Amazon Consultant
With so many consultants and agencies to choose from, it‘s essential you thoroughly vet potential partners to find an ideal fit. Key criteria to evaluate include:
- Relevant Experience – Review their portfolio and client success stories, specifically for businesses similar to yours. Experience translates to results.
Specialized Expertise – Seek niche expertise related to your products, industry, or target market for relevant strategies.
Services Offered – Ensure the consultant provides all the services and support your business needs. Confirm there are no gaps.
Tools and Data – Ask about their software stacks, analytics capabilities, and data sources. The best leverage leading solutions.
Communication Practices – Clearly define expected communication methods, frequency, and response times upfront.
Results Tracking – Reviews how they track and report on key performance indicators and campaign results.
Pricing – While fees vary based on services, assess the value delivered relative to cost. Balance expectations.
Responsiveness – Gauge responsiveness in initial interactions. Slow response times indicate potential issues down the road.
Vetting thoroughly protects you from the wrong-fit partnerships that fail to deliver results and value. It ensures you choose a consultant that acts as an extension of your team.
Common Situations Where an Amazon Consultant Provides Immense Value
While every seller‘s needs differ, some common scenarios where hiring a consultant proves particularly valuable include:
Launching New Products
Optimizing launch strategy is crucial for new product success. Consultants ensure your listings, advertising, reviews, and launch promotion convert interest into strong sales momentum right out of the gate.
Sales Have Stagnated
When growth stalls, a consultant brings fresh eyes to identify issues with listings, advertising, reviews, etc. Refining strategies re-ignites growth and continues propelling sales upward.
Expanding to New Markets
Launching abroad requires translating listings and localizing content. Consultants make expansion seamless through expertise in targeting new geographies.
Managing a Large PPC Portfolio
Running profitable PPC campaigns at scale requires constant testing, refinements, and time. Consultants strategically manage large ad portfolios, delivering high ROAS.
Dealing With Review Issues
For sellers struggling with unfair negative reviews or review gating issues, consultants bring proven resolution strategies based on Amazon‘s evolving guidelines.
Developing New Products
Consultants provide invaluable market input during product development. They identify winning products based on sales data and ensure your listings optimize the opportunity.
In each of these common scenarios, the right Amazon consultant provides expertise and support instrumental to overcoming challenges and capturing opportunities.
I hope this guide provided you valuable insights into how partnering with the right Amazon consultant can accelerate your business’s success on the marketplace. With their array of managed services, wealth of expertise, access to tools and data, and continuous optimization, consultants empower you to sell smarter on Amazon. They drive growth while you focus on the big picture.
If you’re looking for an experienced Amazon consultant to help take your business to the next level, Seller Interactive offers a full suite of managed services. Reach out today to learn more about partnering with one of the leading Amazon agencies. Here’s to selling smarter and achieving your goals!