Amazon Moments In 2022: The Ultimate Guide for Sellers
Hey there! Amazon Moments is an exciting new loyalty and engagement program that lets us reward customers for interacting with our brand on Amazon. By offering points and exclusive rewards, Moments helps drive sales, retain customers, and gain valuable insights into buyer behavior.
In this comprehensive guide, I‘ll explain everything sellers need to know to use Amazon Moments effectively in 2022 and maximize the benefits for your business.
How Does Amazon Moments Work?
With Amazon Moments, we create "campaigns" that reward customers with points when they take actions like watching a video, writing a review, referring friends, or making repeat purchases.
These points can then be redeemed for rewards we customize like gift cards, products, digital content and more. Amazon handles fulfillment and delivery of the rewards.
It‘s a flexible, performance-based model with no upfront costs. We only pay when customers engage, making it completely risk-free.
But how does it actually work behind the scenes? Here‘s a deeper look at the process.
Customers Earn Points
First, customers connect their Amazon account to our brand. This links them to our Moments campaigns.
Next, they complete the actions we‘ve defined to earn points. Popular options include:
- Writing product reviews
- Watching educational videos
- Referring or gifting to friends
- Engaging on social media
- Checking in daily
- Reordering products
We control the points awarded for each action based on what behaviors we want to encourage. Amazon tracks the points in real-time as customers complete actions.
For example, we could award:
- 100 points for a product review
- 50 points for social sharing
- 200 points for a repeat purchase
According to Amazon, average Moments campaigns see 20% of users earning points. The more relevant your actions, the higher engagement you‘ll drive.
Customers Redeem Rewards
Once enough points are earned, customers can redeem them for rewards directly within our brand experience on Amazon.
Popular reward options include:
- Amazon Gift Cards
- Free products (yours or other brands)
- Discounts on future purchases
- Early access to new products
- Donations to charities
When a customer selects a reward, they are directed to Amazon to complete redemption. Amazon then fulfills the reward on our behalf.
For physical products, Amazon handles shipping. For gift cards and digital codes, they automate delivery via email. This creates a seamless, branded experience for customers.
Top Benefits for Sellers
Amazon Moments can transform your relationship with customers. Here are the top benefits for your business:
Increase Customer Loyalty
The #1 goal of Moments is increasing loyalty. By rewarding your best customers, you reinforce positive buying habits and emotional connection to your brand.
In a survey of US consumers, 74% said loyalty programs make them more likely to continue buying from a brand. Moments taps into this psychology by gamifying loyalty.
Offering surprise rewards and VIP access makes customers feel valued. This directly correlates to higher retention over time.
Drive Repeat Purchases
Moments also incentivizes repeat purchases by rewarding reorders. Once customers have a great first purchase experience, you can offer points for buying again within a certain timeframe.
For example, you could offer 500 points for a repeat purchase within 3 months. This gives customers a reason to reorder from you vs. competitors.
Grow Your Audience
Well-designed Moments campaigns attract new customers in addition to retaining existing ones. Moments gives you a competitive edge on Amazon.
For example, you can promote Moments on your product detail page with messaging like "Earn Rewards When You Join Our Community." This entices new buyers to engage.
According to Amazon, average Moments campaigns acquire 4X more new users in the first month compared to non-Moments brands.
Valuable Customer Insights
The Moments analytics dashboard provides incredible visibility into customer engagement and behaviors. You can see:
- Total points and rewards earned
- Most popular actions
- Campaign ROI
- Engagement over time
These insights help you refine both your Moments campaigns and overall marketing strategy to maximize value.
| Metric | Sample Insight |
|---|---|
| Top converting actions | Watching educational videos drives 2X more engagement than basic social sharing |
| Rewards redeemed | Customers prefer $5 gift cards over branded swag |
| Campaign ROI | Loyalty program is generating 5X ROAS |
Increased Sales Velocity
Ultimately, Moments should contribute directly to your bottom line. By driving loyalty, engagement, and repeat purchases, Moments increases your sales velocity over time.
In a survey of top brands, Moments delivered a 32% average increase in weekly sales compared to non-Moments campaigns. For some brands, the gains exceeded 60%.
The more strategic your Moments campaigns, the more revenue you‘ll see. It‘s a powerful sales engine.
Best Practices for Sellers
How can you get the most value from Amazon Moments? Here are some proven strategies and best practices:
Offer Tiered Rewards
Structure campaigns with escalating tiers of rewards to encourage continual engagement. For example:
- 500 Points – $5 Gift Card
- 750 Points – Early Access Product
- 1000 Points – $10 Gift Card
This creates short, mid, and long-term goals for customers to work towards.
Spotlight Your Products
Use your highest value products and offers as rewards to expose more customers to them. This builds awareness and gets products in hands.
Personalize for VIPs
Customize rewards for top-tier buyers. Give your best customers VIP access, sneak peeks, and discounts they can‘t get elsewhere.
Localize Campaigns
Tailor Moments for each major market. Customers in the US, Europe, and Asia have different purchasing behaviors and reward preferences.
Promote Across Touchpoints
Don‘t just promote Moments on Amazon. Cross-promote through email, social, paid ads, and your website to maximize reach.
Collaborate on Cross-Brand Campaigns
Partner with complementary brands to create a richer rewards catalog and expand reach. A diverse rewards portfolio keeps customers engaged longer.
Measure ROI Continuously
Analyze performance metrics regularly. Double down on what works and swiftly eliminate ineffective actions. Optimization is key.
Following best practices will ensure your Moments campaigns delight customers, unlock insights, and drive revenue.
The Future Looks Bright
Since launching in 2022, Amazon Moments has seen incredible adoption with millions of users already participating. But Amazon is just getting started evolving the program.
Here‘s a sneak peek at what‘s likely coming next for Moments:
Expanded platform support beyond mobile apps, like web and Amazon Alexa skills.
Self-service campaign creation tools to instantly launch Moments campaigns.
Enhanced machine learning to tailor rewards and incentives for each customer based on preferences and behaviors.
APIs and integrations with related Amazon tools like Ads, IAP, and Alexa Shopping.
Support for more interactive engagement options like mini-games, quizzes, augmented reality, and polls.
Given Amazon‘s track record, we can expect Moments to rapidly improve over the coming months and years. I can‘t wait to see what‘s next!
Start Rewarding Customers Today
Amazon Moments presents a huge opportunity to supercharge loyalty, engagement, and sales on Amazon. The data shows clear benefits for brands using Moments.
Getting started is easy:
- Sign Up for a Moments Account
- Create Campaigns in the Moments Console
- Integrate with Your Software Stack
- Analyze Performance and Optimize
Visit the Amazon Moments Docs to learn more and begin rewarding customers today!
Have questions? Just ask. I‘m always happy to help fellow sellers maximize their success on Amazon.
Here‘s to more rewards, revenue, and loyalty in 2022!
