The holidays are make or break time for us sellers on Amazon. There‘s so much opportunity with all the deal-hungry shoppers, but tons of competition too.
I‘ve been selling successfully on Amazon for over 10 years now, and I‘m here to share my best tips on how you can absolutely crush it this holiday season.
The secret? Partnering up with an Amazon marketing agency. I know it can sound intimidating to hand your campaigns over to someone else. But with the right agency, you give yourself the ultimate holiday sales weapon.
In this guide just for you, I‘ll walk through:
- Why an agency is so key for seasonal success
- The special sauce an agency brings to the table
- How to select the ideal agency partner for your business
- Goal setting and tracking to maximize sales
- Optimizing campaigns throughout the season
- Preparing for future holiday wins
Let‘s get started!
Why Turn to the Experts for Holiday Marketing?
The 4th quarter ramps everything up to 100x on Amazon:
- 30% sales increase – Holiday sales on Amazon grew 30% to $100 billion last year alone!
More buyers – Over 50% of shoppers turn to Amazon first for their holiday shopping.
Fiercer competition – 900,000+ sellers are all competing for holiday sales on Amazon.
Juggling all your daily work plus complex promotions is tough. An agency gives you that expert edge:
1. They Know All the Tricks
Amazon marketing is a fast-moving target. The experts at an agency stay on top of the latest tricks and tools daily.
2. You‘ll Save So Much Time
You focus on your products and customers while the agency manages and optimizes slick seasonal campaigns.
3. They See the Big Picture
An outside perspective spots opportunities you miss when you‘re deep in the day-to-day.
4. Next-Level Campaigns
With their expertise across advertising platforms, an agency can maximize exposure to boost sales.
Bringing in an agency gives you the dream team to win big this holiday season!
The Amazon Marketing Playbook – Agency Edition
Amazon agencies deploy some powerful tactics to skyrocket holiday sales:
- Bid adjustments to gain more visibility at the right times
- Keyword expansion to target seasonal search terms
- Campaign monitoring around the clock to spot issues
- Optimizing titles, descriptions and backend keywords
- Improving organic rank heading into peak season
- Promotional holiday newsletter and VIP subscriber offers
- Cart abandonment re-engagements
- Follow-ups on popular deals
Social Media Marketing
- Holiday sales announcements and social-only deals
- Engaging video and image content
- Community building through holiday posts
- Scheduling deals on high-volume days
- Driving traffic with combined promotions
- Managing inventory and order fulfillment
- Monitoring key metrics across all campaigns
- Identifying winning strategies
- Optimizing budget allocation
With all aspects covered, an agency unleashes the full force of Amazon marketing to maximize your holiday sales.
How to Find the Perfect Agency Partner
The right agency-seller relationship means holiday success. Here are 5 tips for picking an ideal agency partner:
1. Check for Seasonal Expertise
Ask agencies about proven holiday campaign results they’ve delivered for clients.
2. Review Their Strategy
A thorough strategy framework shows they understand how to drive seasonal sales.
3. Look for Relevant Experience
Dig into their experience in your specific industry and product categories.
4. Make Sure There‘s a Cultural Fit
You want an agency that just "gets" you and your business goals.
5. Confirm Upfront Pricing
Avoid agencies with hidden fees. Look for set seasonal packages.
Doing your due diligence means you’ll find the perfect agency match!
Chart Your Course for Seasonal Success
You need clearly defined goals to keep your campaigns on track. Be sure to discuss measurable targets with your agency upfront:
- +20% sales over last holiday season
- 15+ new product reviews from promotional follow-ups
- 3X return on advertising spend
- 25% increase in email list sign-ups
- 500k impressions on social holiday content
Track sales, revenue, ROI, impressions, engagement, and other KPIs. I recommend setting goals for both commercial success and brand exposure.
Optimizing for Sales Success
As the season progresses, stay nimble and adjust efforts:
Check campaign metrics weekly and identify low performers to shift budget away from.
Update target keywords, products, demographics and placements based on sales data.
Experiment with new creatives, deals and email subject lines to find what converts best.
Send Promo Reminders
Follow up on abandoned carts and popular deals soon to expire with emails or ads.
Stay on top of hot products throughout the season and market accordingly.
Optimization is key for maximizing your holiday sales push!
Plan Ahead for Next Year‘s Success
I always start planning for the next holiday season right after the new year:
- Review results – Analyze sales data, promotions, budgets and performance.
Set new goals – Map out what you want to achieve for next season.
Start early – Begin creating branded holiday assets and email list signups in Q3.
Build consistency – Develop seasonal newsletters, offers and campaigns buyers recognize year after year.
Refine based on data – Use insights from this season‘s performance to improve future plans.
With the right preparation, you‘ll make next year‘s holiday sales goals a reality!
The Holiday Takeaway
The holiday rush is a huge opportunity for Amazon sellers like us. But we only have a few short months to stand out and bring in sales.
Partnering up with a top Amazon agency gives you the expertise, resources and marketing muscle for seasonal success.
Here‘s what an agency can do for you:
- Execute next-level holiday campaigns on Amazon and beyond
Take Amazon marketing off your plate so you can focus on operations
Provide an objective outside perspective on what‘s working
Use performance data to optimize campaigns for maximum sales
Help you impress this season and prep for next year‘s success
Let an agency handle the holiday hustle this season – while you watch your seasonal sales skyrocket!