As an experienced Amazon seller specializing in wholesale and data analytics, the question I get asked constantly is: "Can I buy a car, scooter, or motorbike on Amazon?"
The quick answer is: Currently, Amazon only sells scooters, motorbikes, and select vehicle types like ATVs to US customers. Amazon Italy facilitates sales of a limited number of Fiat models, but those partnerships don‘t extend to other countries yet.
However, given the fundamental shifts we‘re seeing in how customers shop for vehicles, I suspect it‘s only a matter of time before Amazon plays a much larger role in car buying and selling in markets like the US.
In this comprehensive guide, I‘ll use my perspective as an insider seller to explain:
- What vehicles you can actually buy on Amazon right now
- How to purchase scooters and motorbikes through Amazon
- Whether Amazon could sell cars in the future
- Tips for maximizing sales of your own products in the Amazon Vehicles portal
Let‘s dig in!
Buying Scooters and Motorbikes on Amazon
While Amazon‘s selection of buyable vehicles in the US is limited compared to cars, you can browse and purchase a wide range of scooters, motorbikes, electric bikes and ATVs.
As a seller, I think buying these types of wheeled transportation through Amazon offers several advantages:
Huge selection – We offer bikes and scooters from all the major brands like Razor, Swagtron, X-PRO and more. Much larger inventory than any single dealership.
Reviews from other owners – Can read about real customer experiences and pros/cons before you buy. Dealerships only share select reviews.
Affordable pricing – By buying direct, we cut out the dealer middleman markup. Lower prices than buying from a franchise.
Fast shipping – Amazon‘s logistics excel at getting you products quickly. No need to even leave your house.
Special financing – If you have an Amazon Prime Store card, special financing offers are available on select models to make purchases more affordable.
For example, here are some of the great deals we currently offer in the motorbike category:
|Monster Moto E-Mini Bike||80cc||Solo||$1,299|
|Razor MX650 Dirt Rocket||650cc||Solo||$3,549|
And if you need help deciding, you can use the customer questions and answers section on each product page to get input from fellow owners and riders.
Once you place your order, we‘ll coordinate professional white glove shipping and assembly direct to your door in 5-7 business days on average.
Will Amazon Sell Cars in the Future?
Now, I know what you‘re wondering next – when will Amazon let me buy a car online? Based on industry trends, I believe it‘s inevitable that Amazon plays a major role in online auto sales in the coming years.
Here are some key statistics that signal where the market is headed:
In 2020, digital channels accounted for $66 billion in annual car sales – up from just $8 billion in 2012 (Source).
Digital‘s share of the total US car market is projected to reach 25-30% by 2025, up from 10% in 2019 (Source).
97% of Americans use online resources when researching and deciding on a new car purchase (Source)
As you can see, online is projected to make up 1 out of every 4 car purchases in the next few years. So where does Amazon fit in?
How Amazon Could Disrupt Car Sales
While current laws prohibit direct sales, there are ways we could leverage our scale and logistics network even within the franchise model:
Host listings and coordinate sales – Customers select their vehicle on Amazon, we connect them to complete the sale at a local dealer. Essentially getting paid to funnel buyers to dealerships.
Provide home delivery – Utilize our own fleet and personnel for at-home test drives and delivery after purchase. Major convenience factor.
Offer financing – Expand the credit options beyond the Amazon Prime Store Card.
Collect/share reviews and ratings – Provide a trusted platform for customer reviews on dealer experience. Further increase transparency.
Expand selection – Start with popular models, then add increasing vehicle inventory over time.
Given our expertise in online transactions and logistics, Amazon has distinct advantages to dominate online auto sales if permitted. I suspect lobbying efforts could eventually open up this market further.
While not imminent, we are paying close attention to this opportunity. I‘ll be sure to let readers know if any progress is made!
Tips for Selling Your Products on Amazon Vehicles
And for current and prospective sellers interested in getting your scooters, bikes or auto accessories included on Amazon Vehicles, here are my tips:
Optimize titles and descriptions for SEO – Include relevant keywords like make, model, year, specs to improve visibility.
Cross-link related products – If you sell parts/accessories for a vehicle, link between the product pages.
Monitor your reviews – Respond promptly to any customer questions or concerns.
Advertise relevant products – Consider sponsored ads to promote accessories for popular models.
Provide special offers – Limited-time discounts or bundle deals can increase conversions.
By following SEO best practices and promoting your listings effectively, Amazon Vehicles can become a nice additional sales channel!
The Bottom Line
While Amazon currently plays a limited role in vehicle sales, focus your search on scooters, motorbikes, and specialty vehicles that can ship directly to your door.
Given the trajectory of the auto industry, I anticipate Amazon taking a much larger role in online sales in the future. When that happens, you can trust that I will provide a full breakdown here for sellers and shoppers!
In the meantime, feel free to reach out if you have any other questions I can answer from an insider seller perspective. I‘m always happy to help readers navigate the world of ecommerce and Amazon.