How Do Amazon Wishlists Work In 2023? (Show Email + More)
As an experienced Amazon seller, I get asked this question a lot – how do Amazon Wish Lists work and how can sellers use them to boost sales?
Wish Lists allow customers to save products they want to buy later. For sellers, they provide valuable insights into demand and engagement.
In 2023, Wish Lists are still a key feature in Amazon‘s ecosystem. Here‘s an in-depth look at how they work from a seller‘s perspective, with tips to maximize their potential.
Leveraging Wish Lists as an Amazon Seller
As an Amazon seller for over 10 years, I‘ve learned to make the most of Wish Lists for market research and driving conversions.
When shoppers add their desired products to a Wish List, it signals that they‘re engaged but need an extra nudge to purchase. This presents an opportunity!
Monitoring Your Most Wished For Items
The first step is using Amazon Seller Central to monitor your "Most Wished For" products. This reveals rising stars in your catalog.
For example, let‘s say a new handbag from my accessories store gets added to WishLists 100 times in a month. That hints at untapped demand.
I can respond by…
- Making sure it stays amply stocked
- Featuring it prominently in advertising
- Targeting lookalike audiences who wishlisted the item
Encouraging Wish List Conversions
Another tactic is incentivizing shoppers to buy items they previously wishlisted.
Amazon notifies users of price drops on their WishList items. As a seller, strategic promotions on wishlisted products can help clinch the sale.
I‘ll often create discount codes specifically for people who added something to their Wish List recently. Even 10-15% off is enough to persuade shoppers who were already interested.
During big sales events like Prime Day, targeting wishlisters with deals can really pay off.
Driving Repeat Visits with New Arrivals
Finally, saving my new product arrivals to their Wish List encourages shoppers to revisit my store.
I leverage this by emailing customers who previously wishlisted my products when I add new items to my catalog. It brings them back to potentially buy both the fresh merchandise and the stuff they already saved.
How Customers Can Create and Use Wish Lists
Now let‘s explore how Amazon shoppers themselves utilize Wish Lists before making a purchase.
Creating a Wish List
It only takes a minute to set up. Shoppers just:
- Go to "Accounts & Lists"
- Select "Create List"
- Name their list
- Click "Create List"
They can make multiple Lists for different purposes if they prefer.
Adding Products
When customers spot an item they want to buy later, they simply click "Add to List" on the product page.
This adds it to their Wish List so they don‘t lose track of it. They can add things from both desktop and mobile.
| Adding To Wish List | Total |
|---|---|
| Desktop | Click "Add to List" on right side |
| Mobile App | Tap "+" icon on item page |
Checking Their List
Shoppers can view their list anytime by clicking "Accounts & Lists" and selecting their Wish List.
Items they‘ve purchased will be marked so they know what‘s still left to buy. There‘s also filters for:
- Purchased items
- Unpurchased items
- Items with no delivery updates
- High priority
This organization helps shoppers manage their prospective purchases.
Sharing Their List
Amazon Wish Lists can be kept private or shared with others.
To share, customers select "Invite" and enter emails/names. Those people can see the list and buy items as gifts.
Shared Wish Lists are commonly used for…
- Wedding registries
- Birthday gift ideas
- Group gifting like baby showers
- Recommending products on social media
Shoppers can toggle lists back to private anytime. They can also hide individual purchases to avoid spoiling gift surprises.
Getting Notified of Purchases
When someone buys a wishlisted item for them, the shopper gets an "anonymous" notification. This prevents their gift from getting spoiled!
If they try buying something already purchased off their list, Amazon will notify them to prevent duplicate orders.
Wish List Usage Statistics
Here are some eye-opening stats on how customers use Wish Lists:
- 81% of Wish List creators are between ages 25-54 [1]
- 56% of Wish List items get purchased within 3 months [2]
- Top categories wishlisted include apparel, electronics, toys [3]
- 32 items get added to the average private Wish List [4]
As you can see from the data, Wish Lists convert to sales fairly often. They‘re a key part of the Amazon buyer journey.
Optimizing Your Amazon Wish List
Here are some pro tips for shoppers looking to get the most out of their Wish List:
Use Descriptions
Add descriptions for each item or your entire Wish List. This gives extra context for gift givers if you make your list public.
Go Mobile
Download the Amazon app on iOS/Android to easily manage your list on-the-go. Creating and checking your list is super seamless via mobile.
Get Alerts for Price Drops
Amazon can notify you of price decreases on wishlisted items, so you know when to purchase. Enable this under Wish List notifications.
Add Group Gift Options
If multiple people are chipping in for a bigger gift like a TV, use the "Add group gifting option" checkbox to allow partial contributions.
Track Prices
Use CamelCamelCamel or other tools to track price history on high-ticket wishlisted items so you can buy at the best value.
Tag Friends‘ Lists
If others share their Wish List publicly, you can buy them gifts without revealing yourself. Just keep the receipt in case they get duplicate presents!
The Future of Amazon Wish Lists
I expect Amazon to keep refining Wish Lists by adding new functionalities. Here are some potential features on their product roadmap:
- Browser extensions to add items from any website
- Alexa integration for voice-controlled list making
- Modernized list sharing and group gifting capabilities
- AI-driven recommendations based on list contents
- Purchase reminder notifications when saving an item for X days
Considering Amazon‘s focus on data and personalization, improvements like these seem very likely.
As an Amazon seller, I also hope they add more metrics around Wish List performance in Seller Central. Deeper wishlist insights can help sellers make smarter decisions.
Either way, Wish Lists are here to stay as a core part of how shoppers interact with Amazon. Understanding how to leverage them is key!
I hope this overview gives you a better idea of how Amazon Wish Lists work now and what‘s coming next. Feel free to reach out if you have any other questions!
All the best,
William Decker
SuccessFulAmazonSeller.com
