Is IMDB Free with Amazon Prime In 2023? Everything Sellers Need to Know
If you sell products on Amazon, you likely want to reach as many potential customers as possible. Well, you may be excited to learn that IMDb TV is included free for all Amazon Prime members – and it offers a major opportunity to promote your brand.
In this comprehensive guide, I‘ll provide insider tips for Amazon sellers to leverage IMDb TV, explain how it integrates with Prime Video, answer frequently asked questions, and more. Read on to boost your ecommerce marketing through this underutilized Amazon channel!
Yes, IMDb TV is completely free for Prime members
The short answer is: Yes, IMDb TV is 100% free to access and stream as an Amazon Prime member.
You get full access to IMDb TV‘s entire on-demand library of movies, shows, and more as part of your Prime benefits, at no extra cost.
IMDb TV has rapidly grown into a top free streaming option with over 100 million monthly active users. The service offers around 20,000 hours of on-demand movies and shows to choose from, spanning major networks like ABC, NBC, FX and key movie studios like Paramount, MGM and Warner Bros.
Whether you want to watch classics like Top Gun and Rain Man or popular TV series like Lost and Desperate Housewives, you can stream thousands of titles for free with Prime.
And if you don‘t have Prime? Don‘t worry – you can still watch IMDb TV at no charge! IMDb TV is supported by ads, so it remains free for all Amazon customers even without a Prime membership.
Now, let‘s explore how sellers can tap into this free platform to engage shoppers…
Leverage IMDb TV‘s built-in audience for targeted ads
Here‘s an exciting stat: Over 70% of IMDb TV viewers go on to make a purchase on Amazon within the same browsing session.
That means the 100+ million people already streaming IMDb TV likely have buying intent on Amazon too. IMDb TV gives sellers a way to get products in front of these high-intent shoppers.
Some smart ways to advertise on IMDb TV as a seller include:
Interest-based targeting – Tailor ads to people browsing and watching content related to your products. Show cooking accessories to viewers of cooking shows, for example.
Daypart targeting – Analyze peak viewing times and run ads at high-traffic moments when more people are streaming.
Branded content – Partner with networks/studios to have products featured or mentioned within IMDb TV shows organically.
Demo reels – Run short demo videos of products as IMDb TV ads to showcase features and uses.
The combination of a warm audience that‘s already shopping on Amazon, plus options for targeted placements during shows, makes IMDb TV a prime channel for cost-effective advertising.
Tap into IMDb TV data and insights
Beyond advertising, sellers can also leverage IMDb TV‘s uniquely robust data, reviews, and ratings.
Monitoring the following insights can reveal promising product opportunities:
Trending search terms – See which TV shows, movies, actors, etc. spike in searches to ride timely trends.
Reviews and ratings – Discover which categories like furniture, clothing styles, or decor are frequently mentioned.
Crowdsourced trivia – Get inspiration from the everyday objects, gadgets, and products mentioned in viewer-submitted trivia.
Actor/character profiles – Identify products associated with trending celebrities or popular fictional characters.
For example, if mid-century modern furniture gets a boost in mentions due to a popular show, you could create a targeted collection. Analyze IMDb TV interest and usage data to uncover specific product areas worth exploring.
Leverage X-Ray to gain competitive insights
Amazon Prime members get access to X-Ray while watching IMDb TV. This exclusive feature displays extra information like cast bios, music credits, and fun facts in real time as you stream.
Sellers can leverage X-Ray to gain valuable intel:
See exactly which brands or products get mentioned or shown in a TV show or movie scene.
Quickly identify competitor products that appear or get mentioned to analyze their positioning.
Monitor how sponsors and partners integrate their brands for creative partnership ideas.
X-Ray lets you gain product insights as you watch, without tedious pausing or rewinding. Use it to gather competitive intelligence and find new product positioning strategies.
Pros of Using IMDb TV for Sellers | Tips and Tactics |
---|---|
Built-in audience of Prime members and Amazon shoppers | Advertise to targeted viewer interests |
Viewer data revealing product opportunities | Analyze trending searches, reviews, ratings |
X-Ray for product intel and competitor research | Identify brands featured in shows for inspiration |
Integrates with Fire TV and Alexa | Demo products on devices where people stream IMDb TV |
Popular movies and shows driving conversation | Partner on sponsored content and brand integrations |
Partner on sponsored content and integrations
In addition to advertising, sellers have an opportunity to work directly with networks and studios featured on IMDb TV for exclusive brand partnerships.
Some examples of high-impact integrations possible on IMDb TV include:
Sponsored content – Create a custom DTC video ad featured within a popular show‘s commercial break.
Product placement – Pay to have your product subtly featured or used within select shows or movies.
Co-branded content – Partner with a network on a co-produced custom content series that highlights your brand.
Influencer marketing – Work with celebrity talent from IMDb TV shows to organically showcase products on social media.
Contests/sweepstakes – Offer prizes or experiences tied to popular IMDb TV shows to capture viewer attention.
Work directly with studios and networks to explore these types of integrations as a way to creatively feature your brand alongside top content.
Demo products on Fire TV and Alexa
Since Amazon owns IMDb TV, it is seamlessly available across their ecosystems. You can access the full IMDb TV library on:
- Fire TV streaming devices
- Fire tablets
- Alexa smart displays and speakers via voice
- Amazon hardware like Echo Show and Fire tablets
This gives sellers a unique chance to demo and promote products directly on the platforms where viewers are streaming IMDb TV.
Some clever ways sellers can leverage Amazon‘s ecosystems include:
- Creating Alexa skills that recommend products based on IMDb TV shows users watch
- Using Fire tablets in stores to showcase IMDb TV videos that feature your products
- Producing Fire TV/Alexa video ads showing products in use alongside IMDb TV content
- Gifting shoppers free months of IMDb TV streaming (through Prime) when they buy your products
The tight integration with Amazon devices creates natural opportunities to highlight your brand within the IMDb TV experience.
Is IMDb TV worth it for ecommerce marketing?
In summary, IMDb TV offers sellers a unique range of benefits:
Free access to a major streaming service for all Prime members
An engaged audience of Amazon shoppers open to discovering brands
Rich data on product trends and consumer interests
The ability to advertise, partner, and integrate across a top content platform
Seamless integration into the Amazon and Alexa ecosystems
While IMDb TV may fly under the radar versus Netflix or Disney+, its tight ties with Amazon make it a hugely valuable but often overlooked marketing channel.
Ecommerce sellers that take the time to creatively tap into IMDb TVs audiences, data, and partnerships can gain an edge over competitors. Don‘t miss out on marketing through this free platform that 100+ million Prime members already use.
I hope this comprehensive guide helps you maximize IMDb TV to promote your brand and products or services. Let me know if you have any other questions!