If you want to capitalize on the booming pet care industry, selling pet supplies on Amazon Canada is the perfect way to go. As an experienced Amazon seller, I highly recommend pet supplies as a lucrative, high-demand niche. In this comprehensive guide, I‘ll share insider tips to help you successfully sell all types of popular pet products on Amazon.ca and engage Canada‘s passionate pet owners.
Why Pet Supplies are In High Demand on Amazon
Let‘s start with the key reasons why pet supplies are so popular on Amazon:
Canadians are Devoted Pet Owners Spending Billions
Over 16 million Canadian households own pets with high spending on pet care:
- 38% of households own dogs spending $8 billion annually
- 35% own cats spending $1.5 billion annually
- 25% own small mammals, reptiles, fish, and birds
This huge market of devoted pet owners provides a steady demand for pet supplies.
Convenience of Online Shopping Appeals to Pet Owners
In a recent survey by Packaged Facts, 70% of pet product buyers said they appreciate the convenience of online shopping.
Amazon makes it easy for busy pet parents to have supplies reliably delivered to their door. This convenience motivates owners to purchase staples like food, medications, and litter on Amazon through auto-delivery subscriptions.
Amazon‘s Trusted Brand Draws Repeat Buyers
As an experienced seller myself, I know Amazon‘s brand reputation goes a long way. 82% of Canadian shoppers trust Amazon, ranking it #1 in trust according to PwC.
Leveraging this high brand affinity and Amazon‘s repeat customer base sets you up for lasting success.
Prime Members are a Loyal Customer Base
Here‘s an exciting stat – over 50% of Canadian households have Amazon Prime subscriptions.
Prime members spend almost double non-members, so catering to these loyal buyers with Prime eligible pet supplies is a smart play.
Most In-Demand Pet Supplies Canadians Buy
Now let‘s get into the specific pet care products shoppers are searching for on Amazon.ca.
Focus your inventory and listings on these best-selling essentials:
Pet Food and Treats
Pet food is the most purchased pet care product overall.
- Dry and wet pet foods for dogs, cats, birds, fish and other pets
- Natural, grain-free, raw and prescription formulas
- Soft and crunchy treats for training and rewards
Pet Medications and Supplements
- Medications for pain relief, skin/coat, dental care and other conditions
- Vitamins and nutritional supplements
- Probiotics and omegas for digestive and immune health
- Calming remedies for anxiety
Pet Furniture and Beds
- Plush mats, crate pads, orthopedic beds, nests
- Crates, carriers, kennels for transport and training
- Cat trees, scratching posts, cat condos
Pet Grooming Supplies
- Shampoos, conditioners, brushes, combs
- Dental care – toothbrushes, gels, water additives
- Nail clippers and trimmers
- Deshedding and detangling tools
Pet Toys and Accessories
- Balls, plush toys, chew toys, treat puzzles
- Leashes, collars, harnesses, leashes
- Pet clothing like sweaters, booties, raincoats
- Travel accessories – car seats, seat belts
Pet Cleaning and Waste Products
- Litter boxes and pans, litter scoops
- Puppy training pads, artificial turf patches
- Odor neutralizers and stain removers
- Poop bag dispensers and waste bags
Let‘s now get into the best tips for capitalizing on demand for these popular pet supplies on Amazon.
Smart Ways to Source Profitable Pet Products
As an experienced seller, here are my top recommended methods for sourcing great pet supplies to sell profitably on Amazon:
Find Canadian Suppliers and Wholesalers
- Search industry directories like PetProductNews.com to find manufacturers and distributors located in Canada. This enables fast shipping times.
- Attend pet trade shows like Global Pet Expo Canada to meet suppliers in person. Having a Canadian supply chain streamlines importing and logistics.
Private Label Your Own Products
- Develop custom products under your own brand with unique features, innovative designs, or premium materials. White label manufacturing helps differentiate.
- Focus on bundling products like a pet grooming kit. Bundles allow you to maximize profit margins.
Use Fulfillment by Amazon (FBA)
- Let Amazon handle storage, picking, packing and shipping when selling with FBA. This frees up your time for sourcing and marketing.
- FBA eligible products qualify for Prime and Free Shipping which helps boost sales.
Dropship Specialty Goods
- Find reputable dropshipping suppliers for specialty pet items like large accessories. This provides access to unique products without upfront inventory costs.
How to Create Amazon Listings that Convert
Converting browser traffic into buyers depends heavily on having excellent listing content. Here are pro tips for creating listings that sell:
Compelling Title with Keywords
- Include your most important keywords that buyers are searching for like "cat tree condo" or "orthopedic dog bed". But keep titles concise.
- Focus bullets on your product‘s benefits, useful features, specs and selling points. Include details like dimensions, materials, care instructions.
- Showcase your product with at least 5 images – main image, alternate angles, lid off, product in-use. Crisp, bright pictures boost confidence.
Optimize Backend Keywords
- Research keyword demand and include keywords throughout the backend – brand name, product description, attributes. This boosts SEO.
Amazon Enhanced Content
- Add an educational product video to demonstrate the product. Include size charts and comparison tables to inform buyers.
Promotions and Bundling
- Offer promotions like discounts or BOGOs to incentivize impulse purchases. Bundle complementary items.
- Prompt genuine reviews through giveaways. Address any negative reviews publicly. Build trust through Q&As.
Marketing Strategies to Boost Sales
To maximize sales, incorporate these proven marketing strategies:
Amazon PPC Ads
- Target keyword and product ads to reach high-intent shoppers already on Amazon searching for pet supplies.
- Create a customized brand storefront so buyers can easily find all your products in one place.
Amazon Marketing Services
- Leverage services like Amazon DSP, Amazon Live Creator, or Posts and other AMS features.
- Collect emails through giveaways or lead magnets. Send pet care tips and special promo codes.
Social Media Marketing
- Engage pet enthusiasts on Facebook groups. Partner with pet influencers on Instagram and TikTok.
External SEO and Content Marketing
- Rank your website for buyers searching for "pet supplies Canada" and related terms. Publish helpful pet care articles and videos to establish authority.
If you optimize both your ecommerce listings and marketing strategy, you can become a top seller of pet supplies on Amazon Canada.
Why Pet Supplies are a Smart Amazon Opportunity
In summary, pet supplies represent a lucrative opportunity on Amazon Canada:
- Huge market of passionate pet owners already active on Amazon
- Convenience of subscription and repeat purchases
- Massive demand for pet essentials like food, medications and toys
- Less competition compared to other major niches
- Higher margins than grocery or household consumables
As an experienced FBA seller myself, I highly recommend tapping into this high-growth niche. Use this complete guide to successfully sell all types of popular pet supplies on Amazon Canada and become a leader in this space!
Wishing you the best of success!