As an experienced Amazon seller, I‘m constantly analyzing market trends and emerging opportunities to identify the most profitable and in-demand products to sell. Based on extensive research into current consumer demand and Amazon sales data, here are the top 10 products I recommend selling on Amazon FBA right now:
- Indoor Toys & Games
- Self-Care & Wellness Products
- Sustainable & Eco-Friendly Items
- Home Office Furniture & Equipment
- Health & Fitness Gear
- Pet Supplies
- Digital Photography Accessories
- Kitchen & Dining Products
- Arts, Crafts & Sewing Supplies
- Baby Care Essentials
In this comprehensive guide, we‘ll explore each of these winning categories in-depth, along with tips for selecting the right products, sourcing suppliers, and building manufacturer relationships. Let‘s dive in!
Why It‘s Crucial to Sell Trending Products on Amazon
As an experienced Amazon seller, I can‘t emphasize enough the importance of identifying and capitalizing on hot product trends. Here‘s why:
- You face less competition getting early to new trends before others catch on
- Trending products align with consumer demand driving faster sales
- Lower advertising costs because you rank well for relevant keywords
- Products can be priced higher initially before additional sellers drive prices down
- Quickly accumulate reviews making products appear more attractive
- Turnover inventory faster leading to higher total sales revenue
- Reduced risk of getting stuck with unsold obsolete inventory
Simply put, you‘ll sell more and earn greater profits by selling products aligned with current consumer demand trends.
How I Identify Hot New Products for Amazon FBA
Selecting profitable products to sell on Amazon is both an art and a science. Here is an overview of my proven research methodology:
Market Intelligence Tools – I rely heavily on tools like Jungle Scout, Helium 10, and Amazon themselves to analyze market trends, demand, competition, and seasonal impacts.
Google Trends – Looking at search volume and interest over time for product keywords identifies rising trends.
Product Review Sites – I look at highly-rated and trending products on popular consumer sites like Wirecutter, Good Housekeeping, and Buzzfeed for insights.
Amazon Best Sellers – Monitoring spikes in sales for products on Amazon‘s hourly updated Best Sellers pages reveals new hits.
Industry Publications – I stay on top of product trends reported in trade magazines and publications related to my niche.
Social Media – I also evaluate trending products gaining traction on sites like TikTok, Instagram, and YouTube.
Sales Data – My own sales data and feedback from customers provides valuable insight into demand.
With this pulse on emerging consumer demand, I can respond quickly to capitalize on opportunities in my niche. Now let‘s explore some of the hottest selling product categories right now.
#1 Best Seller: Indoor Toys & Games
The pandemic led to soaring demand for at-home entertainment and activities for kids and families. While demand has normalized somewhat, sales of indoor toys, games, and crafts remain elevated as consumers developed new habits over the past couple of years.
For Amazon FBA sellers, top performing sub-categories include:
- Educational toys & developmental games
- Arts & crafts materials – paint, crayons, kits
- Family board & card games
- Building & construction sets
- Branded toys from Disney, Marvel, etc.
- Interactive & screen-free toys
I recommend focusing on captive brands like LEGO, NERF, L.O.L. Surprise!, and Magna-Tiles. Appeal to parents by emphasizing developmental benefits for kids.
Indoor Toy Sales Up 15% YoY
According to NPD Group, US retail sales of toys generated $25.8 billion in 2021, up 15% from the prior year. Games and puzzles grew at even faster rates of 21% and 40% respectively as families spent more time at home looking for entertainment options.
#2 Best Seller: Self-Care & Wellness
The self-care movement continues gaining momentum as millennials and Gen Z consumers prioritize mental health and wellness. Amazon FBA sellers are finding success with these popular self-care products:
- Bath bombs, masks, oils, and pampering kits
- Candles, reed diffusers, essential oils, and relaxation gifts
- Yoga equipment like mats, blocks, and meditation cushions
- Herbal supplements and mushroom extracts
- Massagers like foot, back, and neck massagers
- Adult coloring books and cozy journals
Emphasize natural ingredients, ethical sourcing, eco-friendly materials, and fair trade production to attract conscious shoppers.
Self-Care Market to Reach $159B Globally by 2027
According to Grand View Research, the global self-care industry is projected to grow at a CAGR of 5.7% from 2020 to 2027 as more consumers prioritize wellbeing. This presents a massive opportunity for Amazon FBA sellers catering to this demand.
#3 Best Seller: Sustainable & Eco-Friendly
Another hot Amazon product category is eco-friendly everyday items and sustainable products like:
- Reusable produce bags, straws, and coffee cups
- Solar powered gadgets and outdoor lighting
- Recycled stationery, magazines, and office supplies
- Bamboo kitchenware and plastic-free cleaning tools
- Rechargeable batteries and energy efficient electronics
- Organic cotton apparel, reusable swim diapers, and tree-free paper goods
Consumers want to be environmentally-conscious shoppers and reduce their carbon footprint. Positioning products as planet-friendly and sustainable can boost sales.
46% of Consumers Willing to Pay More for Sustainable Goods
According to a McKinsey survey, 46% of consumers say they are willing to pay more for sustainably produced fashion items and home goods. Cater to this growing sentiment by offering green products on Amazon.
#4 Best Seller: Home Office Furniture & Equipment
The work-from-home trend that accelerated during the pandemic shows no signs of slowing down. Home office furniture and equipment remains in high demand on Amazon as remote workers invest in these types of products:
- Ergonomic chairs, standing desks, desk risers
- Blue light blocking computer glasses
- Laptop stands, monitor mounts, document holders
- Cable management, power strips, surge protectors
- Desk decor – calendars, trays, frames, plants
- Organization – drawers, shelf dividers, paper trays
This category exploded in growth over the past couple of years. But even as offices reopen, an estimated 25-30% of the workforce will continue working remotely at least part-time, fueling ongoing demand for home office gear.
Amazon Work From Home Furniture Sales Up Over 200%
According to Amazon, Work From Home (WFH) furniture sales increased over 200% YOY from 2019 to 2020. Desk sales grew over 250% during the same period, indicating massive growth still ahead in this niche.
#5 Best Seller: Health & Fitness Gear
Supporting active, healthy lifestyles is a booming Amazon product category. Consumers want quality but affordable fitness products they can use at home. Top sellers include:
- Yoga mats, blocks, straps, and meditation cushions
- Resistance bands, ab rollers, and balance trainers
- Kettlebells, dumbbells, and home gym equipment
- Running gear – athletic shoes, socks, hats
- Hydration products like water bottles, electrolyte powders
- Foam rollers, massage balls, and muscle recovery tools
- Suspension trainers, pull-up bars, and core strengtheners
Emphasize portability and versatility for easy home use. Offer options like carrying cases, workout guides or eBooks, and bundles to boost value.
Global Fitness Equipment Market to Reach $21B by 2028
Per Fortune Business Insights, the home fitness equipment market alone is projected to grow at 7.7% CAGR from 2021 to 2028 as more consumers assemble home gyms. Selling fitness gear on Amazon taps into this growing demand.
#6 Best Seller: Pet Supplies
Pet ownership surged during the pandemic, driving increased spending on supplies, toys, beds, apparel, and more for dogs, cats, and other companion pets. Top selling pet products on Amazon include:
- Natural treats, chews, and jerky
- Puzzle feeders, wobblers, and interactive toys
- Pet clothing & accessories like bandanas, hoodies, hats
- Car seat covers, carriers, crates, and furniture
- Grooming supplies – brushes, nail clippers, toothbrushes
- Custom products like ID tags, engraved bowls, and portrait gifts
The pet care industry continues to thrive. Offering innovative and specialty pet products helps you differentiate in this competitive market.
Pet Spending in the USProjected to Reach $141 Billion by 2023
According to the American Pet Products Association (APPA), US pet spending is forecast to exceed $141 billion by 2023, up from $123 billion in 2021. This presents a prime opportunity for Amazon FBA pet supply sellers.
#7 Best Seller: Digital Photography Accessories
Improving photography and videography skills is a priority for Gen Z and millennial shoppers wanting to up their social media game. Useful accessories that enhance smartphone and camera capabilities include:
- Phone lenses – fisheye, macro, wide angle, telephoto, tripods
- Selfie lights, ring lights, and video lighting kits
- Camera straps, tripod mounts, stabilizers, sliders
- Backdrops, green screens, reflectors, and studio equipment
- Camera bags, cases, filters, lenses, and pro accessories
Position accessories as upgrading tools for aspiring photographers and social media creators. Offer kits and bundles that provide complete solutions.
Global Photographic Accessories Market to Grow 6.4% Annually
Per Grand View Research, the global photography accessories market is projected to reach $13.62 billion by 2028, expanding at a CAGR of 6.4% as photography gains popularity as a creative hobby and career.
#8 Best Seller: Kitchen & Dining Products
Kitchenware, drinkware, and dining products remain steadily in-demand categories on Amazon. Top trending products include:
- Air fryers, multi-cookers, and Instant Pot accessories
- Coffee gear – French presses, pour over sets, frothers, mugs
- Cocktail mixology kits – shakers, strainers, bar tools
- Glass straws, infuser water bottles, insulated tumblers
- Bamboo utensils, reusable storage bags and containers
- Oven mitts, potholders, dishcloths, trivets, and kitchen linens
Appeal to home chefs looking to upgrade their cooking game with versatile, functional tools and gadgets.
Global Kitchenware Market Estimated to Grow 6% Through 2025
Technavio predicts the global kitchenware market will experience a CAGR of almost 6% over the forecast period of 2021 to 2025. Kitchen upgrades remain popular home investments.
#9 Best Seller: Arts, Crafts & Sewing Supplies
Crafting activities surged during the pandemic as consumers embraced hobbies to stay entertained indoors. Arts and crafts supplies remain hot sellers as creativity becomes a self-care trend. Top picks include:
- Coloring books and gel pens for adults
- Paints, brushes, canvases, and painting kits
- Embroidery floss, hoops, patterns, and cross stitch kits
- Scrapbooking albums, paper, die cut machines, stamps
- Sewing machines, fabric, patterns, threads, needles
- Candle and soap making kits
Support makers and DIY-ers looking for their next project. Offer curated project kits and bundles.
Arts & Crafts Industry Revenue to Reach $685B by 2028
According to Brandessence Market Research, the global arts and crafts market is poised to grow at a CAGR of 5.2% from 2021 to 2028, reaching $685 billion in revenue by 2028. Crafting has become a mainstream hobby.
#10 Best Seller: Baby Care Essentials
New parents and soon-to-be parents need practical solutions for their baby‘s everyday needs. Best selling baby products on Amazon include:
- Bassinets, cribs, crib sheets, mattresses, and bedding
- Bottle cleaning brushes, drying racks, warmers
- Sound machines, night lights, baby monitors
- Diaper bags, changing pads, nursing covers
- Teethers, pacifiers, soft toys, and activity mats
- Towels, washcloths, robes, hooded bath wraps
- Bibs, burp cloths, cloth diapers, and baby wearing carriers
Focus on quality, safety, innovative designs, and convenience for busy parents.
Global Baby Products Market to Exceed $121B by 2028
According to Precedence Research, the global baby care products market size is predicted to surpass around $121.1 billion by 2028 growing at a CAGR of 5.3% as millennials start families.
Tips for Selecting Products That Sell
When evaluating new products to potentially sell on Amazon FBA, use this checklist to determine if a product is a good fit:
Has Sustained Demand – Look for steadily high monthly search volume over time rather than temporary fads.
Healthy Profit Margin – Estimate your profit selling the product based on supplier pricing and competitor analysis.
Within Your Budget – Factor in upfront inventory costs, storage fees, shipping, and Amazon seller fees.
Reputable Brand/Supplier – Source products only from trusted brands and manufacturers.
Portable & Durable – Choose products that ship well and won‘t get damaged in transit.
Complies With Regulations – Ensure products meet Amazon‘s guidelines and are legal.
Synergizes With Your Catalog – Pick products complementary to your existing offerings.
Limited Seasonality – Unless capitalizing on a holiday, avoid seasonal-dependent products.
Positive Product Reviews – Make sure the product has strong sentiment and feedback.
Appeals to Target Audience – Ensure product aligns with your ideal buyer demographics.
Using this criteria helps avoid risky product choices and identify winners aligned with current consumer demand.
Building Win-Win Manufacturer Relationships
Once you‘ve identified hot-selling products for your Amazon business, establishing relationships with quality manufacturers is key for securing reliable inventory supplies. Here are some best practices:
Vet Suppliers Thoroughly – Check company certifications, production capabilities, quality control, transparency, Fair Trade compliance, reviews from other buyers, and any other indicators that give you confidence in their reputation. Don‘t just go with the cheapest manufacturer.
Start Small – Make initial test orders to ensure you receive the quality and specs you expect before placing large bulk orders.
Communicate Expectations Clearly – Be detailed regarding your exact product requirements, production timelines, shipping needs, packaging preferences, etc. to avoid surprises or mistakes.
Build Loyalty – Stick to one or two trusted partners rather than constantly switching manufacturers. This incentivizes them to prioritize your orders and offer better terms.
Resolve Any Issues Proactively – Open communication and quick problem resolution maintains positive relationships.
Offer Feedback – Providing manufacturers with product reviews, sales data, and customer feedback helps them improve. They‘ll appreciate your partnership.
Pay on Time – Avoid late payments so manufacturers see you as reliable. This can motivate them to offer discounts and production prioritization.
By taking a collaborative approach focused on mutual growth, you can build strategic relationships with manufacturers that fuel your Amazon FBA business‘s continued success.
Identifying and capitalizing on product demand trends can transform your Amazon selling business. But it requires staying on top of consumer preferences and marketplace opportunities.
In this guide, we explored current hot product categories like self-care items, sustainable goods, office equipment, fitness gear, pet supplies, photography accessories, and more.
Monitoring tools like Helium10 and Jungle Scout makes tracking product trends simple. Combine sales data analytics with market research and industry knowledge to recognize when new opportunities emerge.
Finally, approach manufacturers as strategic partners to secure competitively-priced inventory. By selling in-demand products sourced from quality suppliers, you can thrive as an Amazon FBA seller.
Stay nimble, move quickly on new product trends, and satisfy customer demand to maximize sales and profits on Amazon.