As a fellow seller, I‘m sure you know how important it is to have a strong brand slogan and logo. That‘s why I wanted to give you the inside scoop on Walmart‘s famous slogan and logo history.
After doing some digging, I discovered how Walmart‘s slogan has evolved over the years to reflect the brand‘s values and mission. Keep reading for a tour through Walmart slogan history!
Walmart‘s Current Slogan: "Save Money. Live Better."
Since 2007, Walmart‘s slogan has been the simple but effective "Save Money. Live Better." As an experienced ecommerce seller, I think this slogan brilliantly captures Walmart‘s brand positioning.
It immediately conveys two key messages:
Walmart helps you save money on all your shopping needs.
Saving money at Walmart enables you to live a better life overall.
This slogan ultimately sends the message that Walmart isn‘t just about low prices – it‘s about how low prices lead to an improved lifestyle and greater happiness. Pretty insightful branding!
Why "Always Low Prices" Got Left Behind
Before 2007, Walmart‘s slogan for nearly 20 years was "Always Low Prices. Always." This iconic slogan helped cement Walmart‘s reputation for value.
But as Walmart grew into the #1 retailer worldwide, it wanted to update its branding to showcase its expanded mission.
Some downsides to the "Always Low Prices" slogan:
- Focused only on pricing, nothing else
- Sounded like Walmart was obsessed with being cheap
- Wasn‘t an emotional or aspirational message
So in 2007, Walmart made the smart strategic move to evolve the slogan. This helped Walmart highlight its focus areas beyond just pricing, like:
- Sustainability initiatives
- Community outreach
- New pharmacy and financial services
- The Walmart Foundation charitable giving
The new "Save Money. Live Better" slogan encompassed these broader initiatives to improve people‘s lives. Really smart rebranding!
Walmart‘s First Ever Slogan in 1962
It‘s always interesting to look back on a brand‘s early origins. When Walmart first opened in 1962, founder Sam Walton gave it the slogan "We Sell for Less."
As a fellow seller, I love how simple and transparent this slogan is. It tells customers directly the value you offer – lower prices.
This initial slogan quickly evolved in 1964 to "We Sell for Less – Satisfaction Guaranteed." An early example of Walmart making customer satisfaction guarantees!
Walmart Slogan and Logo History at a Glance
Here‘s a quick visual timeline of Walmart‘s slogan and logo history:
|1962||We Sell for Less||Frontier-style font|
|1964||We Sell for Less: Satisfaction Guaranteed||Sans serif font|
|1975||Always the Low Price Leader|
|1989||Always Low Prices. Always.||Red square, stylized font|
|1992||Always Low Prices. Always.||Added blue spark|
|2007||Save Money. Live Better.||Light blue spark|
As you can see, Walmart has evolved its slogans to stay fresh while remaining true to its discount pricing roots. And its logo became more modernized over time too.
My Analysis of Why the Slogan Evolved
As an ecommerce brand builder, I think Walmart made smart marketing moves by updating its slogans and logo when needed.
For example, the switch from "Always Low Prices" to "Save Money, Live Better" allowed Walmart to broaden its emotional appeal to middle class shoppers looking for lifestyle upgrades.
At the same time, the message stayed rooted in Walmart‘s promise of savings. This slogan evolution helped fuel Walmart‘s continued success and growth.
Walmart‘s Chant: Fostering Company Spirit
To get employees pumped up, Walmart has its own special chant. I tried it out myself and it‘s pretty fun and energizing! Here‘s how it goes:
- Give me a W! W!
- Give me an A! A!
- Give me an L! L!
- And so on, through M, A, R, T.
Then everyone shouts "Go Walmart!" It‘s a great team bonding exercise. As a seller, you could adapt this kind of chant to engage your own team!
My Take: Slogan Will Keep Evolving with Walmart‘s Mission
Given how much Walmart‘s slogan has changed to keep up with the times, I wouldn‘t be surprised if it‘s updated again in the future as the brand evolves.
But the focus on value, savings and improving lives will surely remain integral to Walmart‘s mission. The slogan and logo act as an icon of this mission.
So next time you‘re passing a Walmart, notice how the "Save Money, Live Better" slogan helps capture the essence of the brand!
Let me know if you have any other brand history topics you‘d like me to explore. As an ecommerce seller, I love learning from iconic brands‘ marketing and strategies. Talk soon!