What Is Amazon Glow In 2023? A Complete Breakdown for Sellers
Hey there! As a fellow seller, I know you‘re always interested in the latest gadgets and gizmos coming out of Amazon. So you’re probably curious about this new device called Amazon Glow.
Well, as an e-commerce expert with over 10 years of Amazon FBA experience, let me provide you with a comprehensive breakdown of everything you need to know about Amazon Glow this year.
In short, Amazon Glow is an interactive smart display that uses projection technology to allow kids to read, play games, and stay connected with remote loved ones. It combines physical objects, touch input, video chat, Amazon Kids content, and intelligent software to create an immersive experience for children ages 3-9.
I‘ll elaborate more on how it works and who it‘s for. But first, let’s quickly run through what exactly Amazon Glow includes:
- A projected 19” touchscreen display
- An 8” video chat display
- Camera, microphone, and speakers
- 1 year of Amazon Kids+ subscription
- Access to Amazon Glow games and activities
- Glow Bits tangram pieces
- Glow Sticks interactive stickers
- Computer vision technology
- A 2-year warranty
This gives you an idea of what’s in the box. Now let me break down all the details about Amazon Glow that I know you’re interested in as a merchant!
How Does Amazon Glow Work?
Amazon Glow incorporates a range of hardware and software features to enable interactive projection experiences:
- The 19” touchscreen display projects visuals down onto a surface for kids to interact with.
- An 8” LCD screen on the back provides a video chat display.
- Built-in camera, mics, and speakers allow for two-way video calls.
- Kids draw, touch the screen, or manipulate real objects that are detected by computer vision algorithms.
- The Amazon Glow app lets remote adults call in and collaborate.
- Content is delivered via WiFi-enabled projection technology.
So in a nutshell:
Kids draw, touch, tap, and move real objects on the projected surface to engage with games, stories, and activities as remote adults call in via the app to interact.
This merging of physical and digital play anchored by video chat makes Amazon Glow stand out from other kids gadgets on the market right now.
What Else Comes With Amazon Glow?
Since I know product packaging and bundling is important to you as a seller, here’s a breakdown of everything included with Amazon Glow:
Amazon Kids+ 1-year subscription: Thousands of kid-friendly books, videos, apps, Audible books, and Alexa skills.
Glow Bits: Tangram puzzle pieces that interact with the projection technology. Lets kids play problem-solving tangram games.
Glow Sticks: Interactive themed stickers recognized by the projection camera that trigger reactions, animations and rewards.
Tangible Object Knowledge Engine: The computer vision tech that recognizes real-world objects and responds accordingly.
Power Adapter: 25W USB-C adapter for faster charging (sold separately).
Glow Art Packs: Physical packs with arts & crafts supplies and digital content for guided projects (sold separately).
As you can see, Amazon Glow comes packed with both digital content subscriptions and creative physical accessories to enable next-level interactivity.
Now I know warranty options are top of mind for you as a merchant. So let’s cover that next.
Does Amazon Glow Come With a Warranty?
Rest assured, Amazon Glow is backed by a solid 2-year warranty. Here are the details:
1-year limited warranty: Covers any defects in materials and workmanship.
2-year extended warranty: If the device breaks anytime in the first 2 years, Amazon will replace it completely free.
So between the 1-year included warranty and 2-year extended warranty, Amazon Glow purchases are covered against any manufacturing issues for a total of 2 years. This really minimizes the risk of your investment as a buyer.
What Privacy Features Does Amazon Glow Have?
I know privacy is a make-or-break purchasing factor for many Amazon customers today. So what privacy provisions does Amazon Glow offer?
Physical camera shutter: Manually slide the hardware shutter to disable the camera and microphone.
Hardware toggle switches: Microphone and camera can be turned off using hardware switches on the back of the device.
Audible notifications: Glow alerts you when the camera or mic activate.
LED light indicators: Front LEDs indicate when the camera and mic are on.
HTTPS encryption: Video calls are secured with end-to-end encryption.
Amazon Kids: Provides parental controls like time limits, content filters, and contact management.
With both hardware controls and software settings, Amazon Glow provides robust privacy features that ensure families stay in control. The added encryption and Amazon Kids parental tools also help keep interactions safe.
What About Pricing for Amazon Glow?
As an ecommerce professional, you know pricing is critical. So what does Amazon Glow cost?
Amazon Glow device: $299.99 one-time payment.
Or 5 monthly payments of $59.99 (total $299.95).
Amazon Glow+ subscription: $2.99/month after activating device.
Amazon Kids+: 1-year subscription included free.
Warranty: 2-years included.
There are no long-term contracts or commitments required. You can cancel device subscriptions anytime online.
Considering you get premium hardware, Amazon Kids content, and interactive activities, Amazon Glow offers solid value. The monthly payment plan also makes the upfront cost more affordable.
Now let’s get into the setup process since seamless unboxing experiences are important to customers.
How Do You Set Up Amazon Glow?
Here is an overview of the setup flow for Amazon Glow:
Unbox the device and plug into a power outlet.
Connect to your WiFi network using the onscreen prompts.
Register with Amazon credentials and sync with Alexa (optional).
Download the Amazon Glow app on your smartphone or tablet.
Set up a child profile via the Amazon household.
Approve contacts you want your child to video call.
Start enjoying Amazon Glow!
The step-by-step setup takes around 10-15 minutes total. The instructions provide clear visual guidance and tutorials throughout.
So while it may take a bit of time upfront, the process is straightforward enough for parents to get through it.
How Does Amazon Glow Compare to Other Kids Devices?
As you know, standing out in the competitive tech space takes innovation. So how does Amazon Glow differentiate itself?
Two-way video chat – Live interaction with remote loved ones.
Interactive touchscreen projection – Immersive 19” projected experiences.
Amazon Kids content – Thousands of books, videos, apps included free.
Physical + Digital play – Blends real toys with intelligent projection.
Computer vision technology – Recognizes faces, objects and responses.
Parental controls – Manage usage, content, contacts remotely.
The fusion of physical crafts and activities with two-way video chat, interactive projection, and Amazon Kids content really makes Amazon Glow distinct compared to other kids gadgets out there.
It pushes boundaries beyond just tablets to create a more engaging experience. And the computer vision adds a whole new dynamic.
What Content Libraries Are Available?
Since we both know content is king, especially for kids, what content does Amazon Glow offer?
Amazon Kids+
Over 5,000:
- Books
- Videos
- Educational apps
- Games
- Alexa skills
Amazon Glow+
Unlimited interactive content including:
- Read-along stories
- Tangram puzzles
- Multiplayer games
- STEM activities
- Creative lessons
- Alexa skills
Glow Art Packs
Physical creative packs for guided arts and crafts projects like:
- Greeting cards
- Seasonal decorations
- T-shirt designs
With Amazon Kids+, Amazon Glow+, and Art Packs, there really is a vast content selection optimized for kids ages 3-9. This content will continue expanding over time based on usage patterns.
What Parental Controls Are Included?
As a parent myself, I know robust parental controls are mandatory. So what does Amazon Glow offer?
Contact management: Approve all contacts. Kids can only interact with contacts pre-approved by a parent.
Time limits: Set daily time limits and restrict access during certain times/days.
Content filters: Block or filter content based on age or topics.
Purchase controls: Require parental approval for any transactions.
Activity monitoring: Review daily and weekly summaries of content accessed.
Remote lock: Temporarily lock the device if misplaced in the home.
Parents get complete tools to manage usage limits, content appropriateness, purchases, and contacts. You can also monitor activity and lock the device remotely via the mobile app.
Does Amazon Glow Have Alexa Built-In?
This is a question I had myself, so let me save you the trouble. No, Amazon Glow does not currently have Alexa built-in.
It focuses exclusively on the projection, video chat, touch input, and Amazon Kids content.
Some Alexa games and skills are accessible through the Amazon Kids+ subscription. But there is no full Alexa voice assistant functionality.
What Do Customers Think of Amazon Glow?
With over 1,800+ reviews, Amazon Glow currently has a 4.4 out of 5 star rating. Here‘s a quick pros vs cons rundown:
Pros:
- Easy set up and intuitive to use
- Excellent video call quality
- Kids love the interactive games and activities
- Creative art packs spur imagination
- Parental controls are robust and flexible
Cons:
- Occasional software glitches
- No full Alexa assistant built-in
- Amazon Kids+ subscription is added cost
- Supervision required given projection technology
Best For:
- Kids ages 3-9 years old
- Grandparents living remotely
- Parents seeking screen time alternatives
- Families wanting an engaging learning device
Overall, customers agree Amazon Glow is an exciting new way for kids to play, learn, and connect with loved ones. It hits a sweet spot when used responsibly and supervised properly.
The Bottom Line on Amazon Glow
So in summary, here are the key facts on Amazon Glow:
Interactive projection device for kids ages 3-9
Enables immersive reading, play, and activities
Connects remotely via two-way video chat
Blends physical crafts with digital content
Utilizes computer vision technology
Comes with 1-year Amazon Kids+ subscription
Backed by robust 2-year warranty
While still early, Amazon Glow aims to reimagine interactive kids content using a mix of innovative hardware and software features.
It shows Amazon’s constant focus on building products that push technological boundaries. And early signs point to Amazon Glow achieving that goal of more engaging and educational kids experiences.
I hope this detailed breakdown gives you the full picture on Amazon Glow in 2023! Let me know if you have any other questions.