Where Is Hummus In Walmart? + Other Grocery Stores: An Expert Ecommerce Seller‘s Guide
Hummus lovers, rejoice! The savory Middle Eastern chickpea dip has secured itself as a refrigerated staple across American supermarkets. But locating your favorite hummus fix can still prove tricky on rushed grocery runs.
As an ecommerce expert who has moved thousands of tubs of hummus through online channels, I‘ve become intimately familiar with hummus‘ location inside busy retailers like Walmart.
In this guide, we‘ll uncover exactly where to find hummus at major grocers. You‘ll also discover insider tips for choosing, shipping and merchandising hummus from an ecommerce seller‘s perspective.
Let‘s begin our hummus hunt!
The Rising Popularity of Hummus
Hummus has experienced meteoric growth from its niche ethnic food roots. U.S. hummus sales have increased nearly 15% over the past 5 years to an estimated $725 million annually, according to Statista.
What‘s driving this hummus craze? A few factors:
Nutrition: Hummus provides substantial plant-based protein, fiber and minerals. The chickpea-forward dip aligns with health trends.
Convenience: Ready-to-eat packaged hummus offers an accessible nutrition boost for busy schedules.
Versatility: Hummus can be used as a sandwich spread, veggie dip, chicken marinade, and even dessert base!
Bold Flavors: Food companies now offer hummus in indulgent flavors like sriracha, brownie batter, and spicy avocado.
With demand booming, grocery retailers dedicate expanded space to the once niche item. But the growing selection also makes hummus harder to locate quickly.
Where to Find Hummus at Major Grocery Stores
Hummus occupies prime real estate in multiple sections of most stores. Here are the key areas to focus your search:
Refrigerated Deli Section
This spot stocks fresh, ready-to-eat hummus needing refrigeration. Look near other chilled dips like guacamole and specialty cheese.
Ethnic/Mediterranean Foods Aisle
Shelve hummus alongside related ingredients for Mediterranean cooking like feta, pita chips, olives.
Specialty Diet Aisle
Find alternative hummus options here like vegan, gluten-free, or low-FODMAP varieties.
Canned Goods/Condiments
Check for shelf-stable canned hummus with a longer unopened shelf life.
Snack/Chip Aisle
Search for individual hummus packs aimed at packable lunches or on-the-go use.
| Brand | Flavors | Dietary Needs | Price |
|---|---|---|---|
| Sabra | Classic, Roasted Red Pepper, Pine Nut, Olive Tapenade | Classic and flavored | $3.48 |
| Tribe | Roasted Garlic, Spicy Red Pepper, Kalamata Olive | Classic and flavored | $3.98 |
| Cava | Classic, Roasted Red Pepper, Kalamata Olive | Vegan | $4.29 |
| Cedar | Roasted Garlic, Classic | Gluten-free | $4.99 |
Table comparing top hummus brands available at Walmart
Locating Hummus Easily at Walmart
Walmart‘s supercenters dedicate ample shelf space to hummus across categories. Here are tips for zeroing in on the chickpea dip quickly:
Use the Walmart App: Search "hummus" to see in-stock options and exact locations down to the aisle.
Ask Employees: Associates know the store‘s layout intricately and can direct you.
Check Multiple Sections: Don‘t limit yourself to just the refrigerated goods.
Scan Top and Bottom Shelves: Hummus can get wedged between taller items, so look high and low.
Buy Online: Order hummus for delivery if you‘ll be pressed for time.
Choosing Hummus for Ecommerce Sales
If you sell hummus through online retail channels like Amazon, choose varieties strategically to maximize sales:
Stick to Established Brands: Shoppers buy hummus mostly based on brand recognition and trust.
Provide Flavor Variety: Offer classic alongside bolder roasted red pepper and olive options.
Include Dietary Options: Carry at least one vegan and gluten-free hummus for popular diets.
Compare Prices: Weigh profits versus reasonable consumer pricing – don‘t veer drastically above or below competitors.
MindShelf Life: Estimate demand to avoid waste – refrigerated hummus lasts only about a week past its use-by date once opened.
Shipping and Storing Hummus for Ecommerce
To optimize freshness and shelf life of hummus purchased in bulk for ecommerce sales:
Check Production Dates: Select tubs with furthest expiration dates.
Use Insulated Boxes: Ship in packages with chilled gel packs or insulation to prevent temperature fluctuations.
Store Refrigerated: Keep unused hummus inventory refrigerated below 40°F, never at room temperature.
Seal Airtight: Opened hummus tubs should be used within 5-7 days. Reseal tightly or transfer to airtight containers.
Merchandising Your Hummus Listings
Make hummus shine on virtual shelves with enticing packaging and digital marketing:
Spotlight Flavors: List flavor names prominently on labels – Roasted Red Pepper will outsell Classic.
Talk Up Texture: Emphasize the light, creamy texture that distinguishes hummus from denser dips.
Share Serving Ideas: Photos or descriptions showing hummus with crackers, chips and veggies boost appeal.
Highlight Nutrition: Note protein, fiber, and other wellness benefits the ingredients deliver.
Use Engaging Keywords: Optimize listings for search terms like "high protein snacks" or "mediterranean diet."
So fellow hummus enthusiasts, you‘re now equipped to locate those protein-packed chickpea goodness at major grocery stores. Happy hummus hunting! Let me know if you have any other tricks for stocking up on this versatile dip.
