Sauerkraut, the tangy shredded and fermented cabbage, is a refrigerator staple for Reubens, hot dogs, and German food lovers. But this versatile ingredient can be frustratingly difficult to locate in vast grocery stores like Walmart or Target if you don‘t know where to look.
As an ecommerce expert who has helped thousands of sellers find cost-effective grocery items, I‘ve mastered the art of sauerkraut hunting. In this comprehensive 2800+ word guide, you‘ll discover insider tips to locate sauerkraut at any grocery store or supercenter.
A Brief History of Sauerkraut
While many associate sauerkraut with German cuisine, this tangy side actually originated in China over 2,000 years ago. Chinese laborers building the Great Wall craved vegetables to avoid scurvy, so they fermented cabbage in rice wine. This creation eventually spread along the Silk Road to Europe.
The name "sauerkraut" comes from Germany, translating to "sour cabbage." Germans and eastern Europeans have produced sauerkraut for centuries, where it remains a beloved accompaniment for sausages and roast meats.
Sauerkraut gained popularity in the US starting in the 1800s when German immigrants brought recipes and started producing it locally. Today the US produces over 400 million pounds of sauerkraut per year!
Why Do Customers Buy Sauerkraut?
Before we dive into locating sauerkraut in stores, let‘s overview why consumers purchase this item:
Tangy, unique flavor – Its sourness and crunch livens up sandwiches, hot dogs, and more.
Health benefits – Sauerkraut offers probiotics, vitamins, antioxidants, and aids digestion.
Traditional ingredient – Essential for authentic German, Polish and European recipes.
Long shelf life – Keeps for months refrigerated or canned.
Versatile – Works as a condiment, salad, or side dish.
Now that we know why sauerkraut has staying power, let‘s find out where grocery stores keep this versatile cabbage.
Typical Store Sections for Sauerkraut
Through extensive in-store research, I‘ve discovered sauerkraut occupies three main areas in grocery stores. Focus your search here:
|Refrigerated Produce||Packaged, refrigerated sauerkraut near salads, tofu, etc.|
|Condiments Aisle||Canned sauerkraut near pickles, olives, etc.|
|Deli||Some sauerkraut sold near lunch meats and sausages.|
Keep these usual sauerkraut locations in mind for all major supermarkets, whether it‘s Walmart, Target, Kroger, Safeway, etc. Now let‘s get specific….
Finding Sauerkraut at Walmart
With over 3,500 Walmart supercenter locations in the US, locating sauerkraut can be like searching for a needle in a haystack. But having studied Walmart‘s extensive grocery sections, I can direct you right to the sauerkraut motherload.
Refrigerated Produce Section
The #1 spot to find refrigerated sauerkraut is in the produce department, on shelves near other packaged salads and vegetables. Look on lower shelves in the areas near tofu, coleslaw, and other chilled produce. Sauerkraut is often relegated to lower, harder to spot areas. Don‘t be afraid to squat down to find those gold jars!
Refrigerated sauerkraut lurks on lower shelves of the produce section.
For shelf-stable canned sauerkraut, head to the condiments aisle containing pickles, olives, and other jarred goods. Sauerkraut is usually stocked on lower or higher shelves depending on the store layout, so scan the aisle carefully.
Canned and jarred sauerkraut sits near other canned vegetables and condiments.
Some Walmart locations also sell packaged sauerkraut near the deli hot foods or in cases containing sausages and lunch meats. Check ends of aisles and meat cases in the deli for any bonus sauerkraut.
Pro Tips for Walmart Sauerkraut
Use these expert tips for a successful sauerkraut shopping trip:
Ask employees for help finding sauerkraut – they know the store best.
Check end cap displays for featured deals on sauerkraut.
Compare unit prices – larger cans or jars may offer better value.
Look high and low on shelves to spot elusive sauerkraut jars.
Download the Walmart app to enter your store and search "sauerkraut" to reveal the exact aisle.
Keep an eye out for any temporary sauerkraut displays around holidays like Oktoberfest.
Top Sauerkraut Brands at Walmart
Walmart offers an ample variety of sauerkraut brands and flavors at affordable prices. Based on my product research, here are top-rated options:
|Agrosik||33 oz refrigerated jar||4.2 ⭐||$4.79|
|Zombiotics||Naturally fermented sauerkraut||4.6 ⭐||$8.39|
|Mt Olive||14.5 oz canned sauerkraut||4.1 ⭐||$0.64|
I suggest comparing ingredients, tasting different styles, and reading reviews to determine your favorite sauerkraut. For shoppers wanting to buy in bulk, Walmart also offers multi-pack deals on certain canned and jarred brands.
Flavored choices like smoky chipotle or garlic dill add a flavor twist. Trying new varieties keeps meals exciting!
Locating Sauerkraut at Other Stores
The same sauerkraut hunting rules apply at grocery chains like Kroger, Safeway, Publix, Albertsons, Meijer, and more. Here are my top tips:
Produce section – Check refrigerated shelves near tofu, salads for packaged sauerkraut.
Condiments – Canned and jarred versions hide on shelves near pickles and olives.
Deli – For fresh sauerkraut sold near sausages and meats.
Apps – Many chains have apps to locate precise store aisles just like Walmart.
Employee help – Don‘t be shy to ask staff where the sauerkraut selection is!
With the expertise of where grocers typically stock sauerkraut plus using smartphone apps, locating your favorite crunchy fermented cabbage is easy. For even more grocery hunting advice, see my guides to finding yeast, vinegar, and other popular staples. With the right skills, you‘ll never have an incomplete shopping trip again!