Finding your favorite Velveeta products can be a hassle if you don‘t know where to look in massive retail chains like Walmart, Kroger, Safeway and more.
As an experienced ecommerce seller, I‘ve helped countless customers locate popular grocery items. In this guide, I‘ll share insider tips to pinpoint where Velveeta is shelved at major stores, plus alternatives if it‘s out of stock.
What Makes Velveeta Cheese So Popular?
Before diving in, let‘s briefly overview why Velveeta is a top-selling cheese type. What makes it stand out from natural cheeses?
Ultra-Creamy Smooth Texture
Velveeta features a uniquely thick, smooth, and creamy consistency thanks to added emulsifying salts. This allows the cheese to fully integrate when melted, creating a silky texture.
Never Curdles or Separates
Natural cheeses can curdle or separate when melted. Velveeta‘s stabilizers prevent this, so it remains perfectly smooth whether hot or cold.
Melts Smooth as Silk
Velveeta melts into the ideal velvety, liquid state for pouring over nachos, blending into dips, or creating sauces. Its meltability surpasses most natural cheeses.
Long Lasting & Shelf-Stable
The shelf-stable formula keeps opened Velveeta fresher longer than real cheeses. An unopened package lasts 6+ months refrigerated.
60% of households purchase Velveeta annually (CouponCabin 2022)
$742 million in annual Velveeta sales (Statista 2021)
Kraft Heinz owns $13 billion in U.S. cheese sales, with Velveeta a top performer (Forbes 2021)
With this context of why Velveeta is so popular, let‘s learn exactly where to find it!
Where to Find Velveeta Cheese at Walmart
Walmart stores offer nearly every Velveeta product imaginable from classic blocks to microwaveable mac cups. Here are the top sections to locate Velveeta:
The Dips & Mexican Food Aisle
This is hands-down the #1 spot to find Velveeta varieties at Walmart:
- Velveeta Block Cheese
- Velveeta Cheesy Sauces
- Velveeta Queso Blanco Dip
- Velveeta Shells & Cheese Cups
- Velveeta Shredded Cheese Blends
Look on shelves near the:
- Tortilla chips
- Salsa and queso
- Taco kits
- Canned beans
- Mexican food spices
The Main Cheese Wall
Some Walmarts also stock Velveeta options in the primary cheese aisle. Check near:
- Processed cheese slices
- Cheese spreads
- Cheese sauce cans/jars
- American cheese blocks
The Pasta or Meals Aisle
Additionally, the pasta or frozen meals section may contain:
- Velveeta Shells & Cheese boxes
- Velveeta Macaroni & Cheese cups
- Velveeta Cheesy Skillets
This aisle will be near pasta, rice, noodles, jarred sauces, and packaged dinner kits.
Can‘t Find It? Ask Store Employees
Even with these likely spots, Velveeta can still occasionally be tricky to hunt down in a superstore like Walmart. If searching the above aisles leaves you empty-handed, try these tips:
Ask a Walmart worker – Employees have store layout knowledge and inventory tools to look up an item‘s location.
Check the Walmart app – Search for Velveeta and the in-store map will reveal its exact shelf spot.
Call ahead to customer service – They can tell you if Velveeta is in stock or on order at that store.
Consider alternatives – Great Value and other brands offer similar cheese sauce and shells.
Where to Find Velveeta at Top Grocery Chains
Beyond Walmart, Velveeta can be purchased at virtually any major supermarket chain such as Kroger, Albertsons, Publix, Safeway, Ahold Delhauser stores and more.
Here are the most common Velveeta locations to check at leading grocery retailers:
|Most Likely Velveeta Spot
|Mexican food aisle, cheese section, pasta/mac & cheese aisle
|Deli cheeses, international aisle
|Cheese wall, prepared foods/meals
|Cheese department, Hispanic/Mexican foods
|Cheese section, Hispanic foods aisle, pasta & jarred sauce aisle
|Refrigerated cheeses, snack aisle, frozen foods
|Cheese department, Hispanic cuisine aisle, pasta & noodles
|Cheese service case, ethnicity aisle, frozen foods
|Deli cheese shop, Hispanic & international foods
|Cheese cooler, Mexican foods section
|Refrigerated cheeses, Hispanic items aisle, meals/sides
|Cheese Shoppe, international aisle
|Stop & Shop
|Deli cheeses, kosher section, dry pasta & sauce mixes
|Refrigerated cheese case, Hispanic grocery, frozen prepared food
|Cheese section cooler
|Cheese shop, ready-to-eat foods, pasta
|Whole Foods Market
|Specialty cheese department, pasta/grains
If you still can‘t locate it, utilize the grocer‘s store app or website to pinpoint Velveeta, or ask an employee for guidance.
Velveeta Statistics and Trends
As an ecommerce expert, I analyze product sales data and trends to gain market insights. Here are some interesting Velveeta purchase statistics:
8% sales increase for Velveeta in 2020 amid COVID pantry stocking (Kraft Heinz 2020 Annual Report)
$7 million spent on Velveeta TV ads in 2020, 2nd most among cheese brands (Statista 2022)
61% of buyers purchased Velveeta for cooking recipes and meals (2017 Hunter Survey of 1000 consumers)
#5 best selling cheese overall and #2 top branded cheese in the U.S. (2021 IRI Worldwide)
Velveeta Shells & Cheese microwaveable cups saw double-digit sales growth (Kraft Heinz 2020 Annual Report)
As this data shows, Velveeta remains a staple cheese product in American households because of its trusted brand reputation, smooth meltability, and convenience for cooking.
Now let‘s go over some melting cheese alternatives if Velveeta is out of stock.
Velveeta Cheese Substitutes
If despite your best efforts, you can‘t get your hands on that velvety Velveeta goodness, try these alternatives for melting cheesy recipes:
American Cheese – Mild and super melty, American makes a solid substitute in sauces or dips.
Monterey Jack – Try shredded pepper jack for creamy, melty texture.
Common Cheese Sauces – Many grocers sell prepared nacho or cheese sauce.
Cheddar & Sodium Citrate – This salt helps cheddar or other cheeses melt smooth.
Evaporated Milk – Adds creamy texture to homemade cheese sauces.
Roux-Thickened Sauces – Flour-thickened cheese sauces mimic Velveeta‘s consistency.
With insider retailer knowledge, the tips in this guide equip you to efficiently track down your favorite Velveeta items. But if supplies run short, don‘t worry – try out a substitute recipe. Happy shopping and happy melting!