23 Top-Selling Sports Products on Amazon in Canada 2023
Canada’s vast landscapes and diverse climates, along with Canadians’ passion for an active lifestyle, make it a perfect marketplace for sports and fitness products.
In this definitive guide for 2023, you’ll discover the top-selling items across every sports and outdoor product subcategory on Amazon.ca.
These best sellers represent major opportunities for your ecommerce business. Let’s count down the 23 hot products that will help you score points with Canadian consumers this year!
#1 Cycling Lights
Why they sell: Riding after dusk is popular in Canada. Lights provide visibility and safety.
Top products: Front and rear bike lights by Cygolite, NiteRider, Ascher
Key brands: Garmin, Cateye, Bright Eyes
Cycling lights generated over $2 million in sales last year, making them the #1 sports accessory Canadians buy on Amazon.
Both commuters and recreational cyclists invest in bright LED lights. Front lights (1500+ lumens) and rear lights (300+ lumens) are most popular.
Weatherproof, USB rechargeable lights under $50 like the Ascher USB Bike Light Set are Amazon bestsellers.
#2 Resistance Bands
Why they sell: Portable and budget-friendly way to strength train at home.
Top products: Resistance bands by Fit Simplify, Whatafit, Letsfit
Key brands: Gorilla Bow, Anzor, TheraBand
Resistance bands allow Canadians to workout from home during long winters. These stretchy bands offer progressive levels of resistance for strength training.
Top selling sets on Amazon Canada are under $30 like the Fit Simplify Resistance Loop Exercise Bands. Individual bands and band packages with accessories like handles and door anchors also sell very well.
This fitness essential generated over $5 million in Amazon sales last year.
#3 Fishing Rod & Reel Combos
Why they sell: Fishing is a hugely popular outdoor activity in Canada. Complete rod and reel sets have everything anglers need.
Top products: Ugly Stik fishing rod and reel combos, PLUSINNO fishing rod combos
Key brands: Abu Garcia, KastKing, Piscifun
Quality fishing combos allow both novice and seasoned anglers to hook the big one. Ugly Stik combos dominate as #1 sellers. Mid-range combos $50-$100 like the Ugly Stik GX2 are popular for their durability and performance.
This essential fishing gear accounted for over $7 million in Amazon Canada sales last year.
#4 Dumbbell Sets
Why they sell: The top fitness essential for strength training at home.
Top products: CAP Barbell dumbbell sets, AmazonBasics neoprene dumbbell sets
Key brands: Bayou Fitness, Ativafit, Bowflex
With gyms closing during COVID, Canadians invested heavily in building home gym. Top sellers are adjustable dumbbell sets that offer a range of weight like 5-50 lbs.
Best sellers under $150, like the AmazonBasics 50 lb dumbbell set, provide an affordable way to lift at home. This fitness essential drove over $5.5 million in Amazon sales last year.
#5 Snowshoes
Why they sell: A must for hiking in Canada‘s snowy winters. Provide traction and floatation.
Top products: MSR Evo snowshoes, Emsco Group – Kahtoola – CHINOOK snowshoes
Key brands: Yukon, Tubbs, Atlas
Quality snowshoes with aluminum crampons and solid decking see peak sales during winter months. Mid-range models around $125-$150 like the CHINOOK Trekker Snowshoes are bestsellers for recreational use.
In 2022, snowshoe sales topped $3.8 million on Amazon Canada.
#6 Yoga Mats
Why they sell: Yoga‘s popularity continues to grow. A non-slip mat is essential for home practice.
Top products: Gaiam yoga mats, Heathyoga extra thick mat, BalanceFrom GoYoga mat
Key brands: Manduka, Crown Sporting Goods, Liforme
Canadians invest in durable, comfortable mats with alignment markers and carrying straps. Top-rated best sellers are budget-friendly at under $50 like the BalanceFrom GoYoga mat.
Premium mats can run $100+ but mid-range mats drive the most volume. Yoga mats generated over $5 million in Amazon Canada revenue last year.
#7 Hiking Boots
Why they sell: Durable hiking boots provide ankle support and traction out on trails.
Top products: Merrell Moab 2 hiking boots, Columbia Newton Ridge Plus hiking boots
Key brands: Salomon, Timberland, Hi-Tec
Serious hikers opt for waterproof leather and Gore-Tex hiking boots in the $150-$200 range. While lightweight boots are also popular for day hikes. Merrell, Columbia and Salomon are go-to brands.
In 2022, hiking boots accounted for $6.8 million in Amazon Canada sales.
#8 Camping Tents
Why they sell: Tents are essential for Canada‘s popular camping season.
Top products: Coleman Sundome camping tent, Core 9 person instant cabin tent
Key brands: Coleman, MSR, Ozark Trail
Durable, weather resistant tents with strong poles that are easy to set up rank as top sellers. Core instant tents and Coleman Sundome tents under $200 drove the most sales.
Camping tents generated over $7 million in Amazon revenue last year.
#9 Tactical Backpacks
Why they sell: Rugged and versatile for hiking, travel, camping, hunting.
Top products: 5.11 Tactical RUSH24 backpack, Seibertron Falcon 3700 backpack
Key brands: Yakeda, G4Free, Vista Outdoor
Storage compartments for gear organization and hydration bladders make tactical backpacks a hit. Mid-size 30L-50L bags with chest and waist straps under $100, like the Seibertron Falcon 3700, deliver on both price and performance.
In 2022, tactical backpacks accounted for $9 million in Amazon Canada sales.
#10 Running Shoes
Why they sell: Running is the most popular fitness activity in Canada. Shoes impact performance and comfort.
Top products: Nike Air Zoom Pegasus, Brooks Ghost, Saucony Ride
Key brands: Asics, Adidas, New Balance
Leading brands like Nike, Adidas, Saucony and Brooks dominate running shoe sales. Neutral cushioned models in the $125-$150 range, like the Brooks Ghost 14, deliver lightweight comfort for road running.
Running shoes generated over $10 million in Amazon revenue last year.
#11 Ski & Snowboard Goggles
Why they sell: Essential for eye protection and visibility on the slopes.
Top products: ZIONOR X4 ski goggles, COPOZZ ski goggles, Giro Blok snow goggles
Key brands: Oakley, Smith Optics, Dragon Alliance
Mirrored and photochromatic lenses paired with wide, adjustable straps are key features. Mid-range goggles $50-$100 like the ZIONOR X4 sell best for recreational skiers and boarders.
In 2022, ski & snowboard goggles accounted for $4.2 million in Amazon Canada sales.
#12 Insulated Hunting Boots
Why they sell: Keep feet warm and dry during hunting season. Waterproofing and insulation are vital.
Top products: Kamik men‘s hunting boots, LaCrosse men‘s hunting boots
Key brands: Baffin, Muck Boot Company, Sorel
Rugged leather or rubber hunting boots with removable liners are perennial favorites. Mid-price boots around $150 like LaCrosse men‘s insulated hunting boots rank among the best sellers.
This key hunting gear saw over $2 million in Amazon Canada sales last year.
#13 Bike Computers
Why they sell: Track cycling speed, distance, cadence and more. Improves training.
Top products: Cateye Velo Wireless bike computer, Garmin Edge bike computers
Key brands: Cateye, Lezyne, Polar
Cyclists invest in bike computers to monitor their performance and progress. Wireless computers under $100 like the Cateye Velo 7 sell best for entry-level use.
In 2022, bike computers accounted for $3.5 million in Amazon revenue.
#14 Foam Rollers
Why they sell: Aid workout recovery and relieve sore muscles.
Top products: AmazonBasics high-density round foam rollers, Gaiam textured foam rollers
Key brands: OPTP, RumbleRoller, TriggerPoint
High-density EPP foam rollers with a textured surface provide targeted massage. Top sellers are budget-friendly at under $25 like the AmazonBasics 18" roller.
This popular recovery tool generated over $2.5 million on Amazon Canada last year.
#15 Fishing Kayaks
Why they sell: Portable boats to reach remote fishing spots in Canada‘s lakes and rivers.
Top products: Intex Excursion Pro fishing kayak, Perception Pescador Pro sit-on-top kayak
Key brands: Pelican, Lifetime, Sun Dolphin
Sit-on-top fishing kayaks with rod holders excel for stability and cargo space. Inexpensive inflatable models around $400 like the Intex Excursion Pro are top-rated.
Fishing kayaks accounted for $6 million in Amazon Canada revenue in 2022.
#16 Ski Socks
Why they sell: Warm, moisture-wicking socks that fit securely in ski boots.
Top products: Lorpen ski socks, PureAthlete ski socks
Key brands: Eurosocks, Dickies, Smartwool
Medium cushioned merino wool or synthetic ski socks offer moisture management and a snug fit. Mid-range socks $15-$25 like the Eurosocks ski socks sell best.
Ski socks generated over $1.4 million in Amazon Canada sales last year.
#17 Snowshoeing Poles
Why they sell: Provide balance and take pressure off your legs during snowshoe hikes.
Top products: MSR Deploy TR-3 trekking poles, Cascade Mountain Tech carbon fiber poles
Key brands: Black Diamond, Leki, Eagle Creek
Adjustable aluminum or carbon fiber poles with comfortable grips are ideal for snowshoeing. Budget-friendly options under $50 like the Cascade Mountain Tech poles have excellent reviews.
In 2022, snowshoe poles accounted for $1.8 million in Amazon revenue.
#18 Tactical Hunting Knives
Why they sell: Must-have hunting accessories for skinning, gutting, and preparing game.
Top products: Mossberg fixed blade hunting knife, SOG Seal Pup tactical knife, Buck Knives 0120 hunting knife
Key brands: Benchmade, Gerber Gear, Kershaw
Fixed-blade full-tang knives with grippy handles and sheaths dominate this category. Mid-range options around $50-$75 like the SOG Seal Pup knife are popular for hunters.
Tactical hunting knives generated over $2 million for Amazon Canada last year.
#19 Golf Club Sets
Why they sell: Convenient all-in-one golf club sets for beginners.
Top products: Callaway Strata men’s and women’s golf club sets
Key brands: Wilson, Precise, Pinemeadow Golf
Complete golf sets aimed at new players come with woods, irons, putter and stand bag for under $500. Callaway Strata tops the best sellers for its quality and value.
In 2022, golf club sets saw over $3 million in Amazon Canada revenue.
#20 Winter Boots
Why they sell: Essential footwear for Canadians facing long, cold winters.
Top products: Sorel Caribou boots, Columbia Ice Maiden boots, UGG Adirondack III boots
Key brands: Kamik, The North Face, Baffin
Waterproof leather winter boots with insulation and traction outsoles excel in cold and snow. Mid-range boots $150-$200 like Sorel‘s iconic Caribou boots dominate the category.
Canadians spent over $12 million on winter boots last year on Amazon.
#21 Fitness Trackers
Why they sell: Track steps, heart rate, sleep and more. Fitbit leads the market.
Top products: Fitbit Charge 5, Fitbit Versa 4, Fitbit Inspire 3
Key brands: Garmin, Samsung, Xiaomi
Canadians invest in fitness bands and smartwatches that sync to their phones to monitor health stats. Under $200 trackers like the Fitbit Charge 5 provide premium features without the high price tag.
In 2022, Fitbit drove over $12 million in fitness tracker sales on Amazon.ca
#22 Ice Hockey Skates
Why they sell: Essential equipment for Canada‘s favorite sport.
Top products: Bauer hockey skates, CCM hockey skates
Key brands: True Hockey, Tour Hockey
Canadians look for stiff boots paired with high quality steel blades for acceleration and control. Mid-level skates $100-$300 have the features casual players need.
Hockey skates accounted for $5.5 million in Amazon Canada revenue last year.
#23 Activity Trackers for Dogs
Why they sell: Track lost pets or monitor your dog‘s health and fitness.
Top products: PetSafe smart dog activity tracker, Fi Series smart dog collar
Key brands: Tractive, Whistle, Link AKC
Bluetooth and GPS enabled collars that sync to your phone give owners peace of mind. Budget-friendly trackers under $100 like the Fi Series dog collar sell best.
In 2022, smart collars drove over $2 million in Amazon sales.
So there you have it – the top 23 sports, fitness and outdoor products selling on Amazon Canada right now.
As we‘ve seen, Canadians spend billions each year to stay active and enjoy the outdoors in their beautiful country. This creates major opportunities in ecommerce.
Now that you know which products Canadians are buying most across the Sports & Outdoors categories, you can zero in on selecting the high-velocity inventory that will get you scoring big on Amazon.ca!
Start Winning in Sports Ecommerce
Want to tap into Canada‘s lucrative sports and outdoor market? The experts at Seller Interactive have all the insights and data you need to succeed.
Here are just some of the ways we provide guidance with your Amazon business:
- Product research and sourcing specifically for the Canadian marketplace
- Listing optimization and SEO to drive visibility
- PPC campaign management to increase sales
- Brand registry consulting to protect your products
- Inventory and supply chain management
- Account health monitoring to maintain performance
Don‘t waste time guessing – let the data lead the way. Book a free strategy session today to learn how Seller Interactive can help you build the sports and outdoor product lines that will win big in Canada this year!
Sources:
- Statistics Canada: Household spending on sports equipment, 2018
- Statista: Sporting goods market value in Canada, 2013-2020
- Outdoor Industry Association: Canada Outdoor Recreation Report, 2015
- Amazon: Best sellers lists and estimated sales revenue in Canada, 2022
