The 7 Best Moisturizers to Buy at Walmart in 2022

Taking proper care of your skin starts with finding the right facial moisturizer. While high-end beauty counters offer plenty of options, you can find quality moisturizers for every skin type right at your local Walmart.

As an ecommerce seller who has sold hundreds of thousands of dollars in skincare products on Amazon over the past 10 years, I always stress the importance of a good moisturizer as the cornerstone of any skincare routine. Properly moisturized skin better absorbs the beneficial ingredients in serums, masks and treatments for enhanced results. Satisfied customers with glowing skin are much more likely to leave positive reviews and become repeat buyers.

That‘s why I‘m sharing this list of my top 7 moisturizer picks available at Walmart. Whether your skin runs dry, oily, sensitive or combination, Walmart stocks excellent drugstore moisturizers often at a fraction of the price of luxury brands. I‘ll provide details on the key ingredients, texture and feel of each moisturizer, so you can find your perfect match!

1. CeraVe Daily Moisturizing Lotion – Lightweight Hydration for All Skin Types

CeraVe‘s Daily Moisturizing Lotion is one of the most popular facial moisturizers for a reason. This lightweight, oil-free formula provides 24-hour hydration courtesy of ceramides and hyaluronic acid. Ceramides are lipids that help restore and reinforce the skin‘s protective barrier, while hyaluronic acid is a powerhouse ingredient for hydration.

This fragrance-free lotion absorbs quickly without leaving a greasy residue. It‘s non-comedogenic, so it won‘t clog pores. It‘s great for all skin types, even sensitive or acne-prone. As an Amazon seller, I find CeraVe products elicit fewer negative reviews than many competing brands.

CeraVe Daily Moisturizing Lotion is available at Walmart in 16 oz pump bottles for $14.97, or 12 oz bottles for $12.97. The larger size is the better value.

2. Equate Beauty Daily Facial Moisturizer – Budget-Friendly with SPF

Equate‘s Daily Facial Moisturizer is a low-cost alternative moisturizer that provides results comparable to pricier name brands. As an ecommerce seller, I‘m always looking for ways to maximize profits and cut costs. This moisturizer lets you provide quality skincare without eating into your margins as much as luxury brands.

It contains SPF 15 to protect skin from sun damage that causes premature aging over time. The oil-free, fast-absorbing formula works well for combination and oily skin types.

At just $7.92 for 4 oz, it‘s less than half the price of many competing moisturizers. The lighter texture also makes it suitable for layering under makeup.

3. Cetaphil Gentle Clear Mattifying Cream – Great for Acne-Prone Skin

Cetaphil‘s Gentle Clear moisturizer is specially formulated to treat acne-prone skin. It contains salicylic acid to reduce oil and breakouts by gently exfoliating the skin to unclog pores.

The lightweight, oil-free cream mattifies shine while also hydrating. It smoothes and softens skin texture. As an Amazon seller, I appreciate that it comes in a 3 oz tube, perfect for shipping orders.

It‘s gentle enough for daily use on sensitive skin, making it popular with both teenagers and adults alike. The $10.97 price at Walmart makes it very affordable compared to acne creams from clinical brands.

4. Olay Regenerist Whip – Lightweight Hydration with Antioxidants

Olay Regenerist Whip provides lightweight hydration with a unique whipped, fast-absorbing texture. It contains antioxidants like vitamin E and green tea extract to protect your skin from free radical damage that accelerates visible aging over time.

It also contains SPF 25 sunscreen to shield your skin from UVA/UVB rays. As an Amazon seller, I find broad spectrum SPF is not just useful for sun protection, but helps combat dark spots and discoloration to keep skin looking youthful.

The formula leaves skin feeling smooth and supple without any greasy residue. It absorbs quickly to prep skin for makeup application. It‘s great for normal to dry skin types who want a daily moisturizer that goes on light.

It retails for a reasonable $23.97 at Walmart for 1.7 oz.

5. E.LF. Holy Hydration Face Cream – Boosts Hydration with Hyaluronic Acid

E.L.F. skincare products are known for their affordable pricing. But the Holy Hydration Face Cream shows they can compete in terms of quality too.

The star ingredient is hyaluronic acid, which is the ultimate for hydrating thirsty skin. Hyaluronic acid acts like a sponge that can hold up to 1000x its weight in water. It draws moisture from the environment into the skin‘s surface while reducing water loss.

This vegan formula also contains peptides to boost collagen, along with vitamin B5 to soothe inflammation. The texture is a rich yet fast-absorbing cream. As an ecommerce seller, I appreciate E.L.F.‘s 100% vegan and cruelty-free ethos as well.

The $13 price tag at Walmart makes this a moisturizer I highly recommend trying if you have dry skin.

6. Neutrogena Hydro Boost – Intense Hydration Gel Cream

Neutrogena Hydro Boost uses hyaluronic acid like E.L.F., but has more of a gel cream formula. This oil-free moisturizer provides intense hydration by helping bind water to thirsty skin cells. As a seller, I like this because gel textures tend to suit a wider variety of skin types.

The unique texture quenches dry skin while still being lightweight enough not to clog oily/acneic skin. Some customers even report putting it in the fridge before applying for an extra cooling, de-puffed sensation!

Hydro Boost is a great option for anyone struggling with extremely dry skin. You can pick it up for $17.72 at Walmart for 1.7 oz.

7. Aveeno Positively Radiant Daily Moisturizer – Brightens and Smooths Skin

Aveeno‘s Positively Radiant moisturizer hydrates while improving skin tone and texture. It contains their Total Soy Complex along with SPF 15. Soy helps minimize the look of uneven pigmentation and early signs of aging like fine lines.

The oil-free, non-comedogenic formula won‘t clog pores, so it‘s great for acne-prone skin. It contains light reflecting minerals to instantly boost radiance. As a seller, I appreciate how versatile this moisturizer is.

If your customers complain of dull, uneven skin tone, this $14.12 moisturizer from Walmart can help brighten and smooth their complexion.

Gel Moisturizers vs. Cream Moisturizers

When evaluating moisturizers, you‘ll notice some have gel textures while others are more creamy. Here‘s an overview of the key differences:

Gel moisturizers tend to have high water content and absorb quickly. They feel lightweight on the skin, and are great for oily or combination skin types. However, they may not provide enough hydration for very dry skin.

Cream moisturizers have more oil and butters so they feel richer. They provide more intense moisturization for dry skin. However, they can feel heavy or greasy on oily skin types. Creams also take longer to absorb.

Neither texture is inherently "better" – it depends on your customer‘s specific skin condition and preference! Offering both formulas gives customers options.

Why Walmart Moisturizers Are Great Budget-Friendly Options

As an ecommerce seller, I‘m always examining industry trends to identify new opportunities. Skincare sales have been booming, growing over 13% from 2019-2021. And drugstore brands are taking an increasing portion of the profits.

Moisturizers with buzzy ingredients like hyaluronic acid saw triple digit sales growth in the past year. Shoppers are more informed than ever about quality skincare.

Walmart offers excellent moisturizers matching the trendy formulas found in luxury brands – just at a fraction of the price. For savvy sellers looking to profit from skincare‘s rising popularity, Walmart moisturizers present a smart way to stay competitive on pricing while keeping up with ingredient trends.

Tips for Picking the Perfect Moisturizer

With so many options on the shelves, how do you analyze moisturizers to determine if they’re right for your customers’ needs? Here are a few tips:

• Check the ingredients list – Key ingredients like hyaluronic acid and ceramides indicate effective hydration. Salicylic acid helps with acne-prone skin. Antioxidants like vitamin C fight aging.

• Consider the texture – Gel creams are lightweight, while rich creams offer more nourishing moisture. Lotion or whipped textures absorb fast.

• Don‘t neglect SPF – Blocking UV radiation helps prevent premature aging and dark spots for a more even complexion.

• Avoid comedogenic products if clogged pores or breakouts are a concern. Greasy, heavy creams are more likely to clog.

• Read reviews to spot any recurring issues like reactions, breakouts or inadequate moisture. This can indicate if a moisturizer works as advertised.

Following these guidelines will help you choose moisturizers your customers will love!

Conclusion

A good facial moisturizer is the cornerstone of healthy, glowing skin. But there‘s no need to overspend on luxury brands when Walmart offers quality moisturizers for every skin type and budget.

I recommend CeraVe and Olay for tried-and-true classics. Neutrogena and E.L.F. provide intense hydration with hyaluronic acid. And Cetaphil and Aveeno are great for acne and sensitivity.

Next time your skincare customers need a new moisturizer, be sure to point them to these top-rated picks available right at their neighborhood Walmart. Happy hydrating!