Hi there! As an experienced Amazon seller, let me start out by answering the key question – how can you captivate customers and make your brand stand out with A+ Content writing services?
In a nutshell, A+ Content allows you to create enhanced, customized product pages that go beyond Amazon‘s standard listings. You can add more images, write longer and more detailed copy, tell your brand‘s story, and format content creatively. This helps communicate your product‘s value clearly and persuasively.
Professional A+ Content writing services help you maximize this feature. Their writers craft optimized copy, select high-quality images, use the most effective layouts, and ensure your pages follow Amazon‘s guidelines. This drives more informed purchases, repeat customers, and higher conversions.
But I‘m getting ahead of myself! Let‘s start from the beginning…
What is Amazon A+ Content?
A+ Content, also called Enhanced Brand Content, allows sellers to expand on their product value proposition with more details and visuals. According to Amazon, it helps:
- Increase sales 3-10% with enhanced brand content
- Boost revenue up to 15% with interactive A+ Premium Content
This feature lets you take your listings beyond bulleted descriptions. You can add multimedia, tell stories, and use creative formats unavailable in standard listings.
I‘ve been selling on Amazon for over 10 years and have seen A+ Content become an invaluable tool for product differentiation and branding. Keep reading to learn how to maximize it.
Key Benefits of A+ Content
What makes this feature so special? Here are some of the key benefits A+ Content offers:
- Add supplemental lifestyle images, infographics, diagrams, etc.
- According toBaymard Institute, including additional images can increase conversions by up to 40%.
- Explain details in depth without limiting characters
- Longer descriptions increased sales by 114% in WrapWithUs tests
- Share origins, manufacturing details, founder‘s journey
- Narrative formats improve recall by 22%, per UCL research
- Modular layouts, dynamic styling, premium animations
- Well-formatted content is scanned 28% more than dense text
As you can see, A+ Content opens lots of opportunities to showcase your brand and products more persuasively.
A+ Content vs. Premium A++
Amazon offers an exclusive premium version called A+ Premium Content or A++. This provides more advanced features:
|Standard A+ Content||A+ Premium Content|
|Performance||Up to 10% sales lift||Up to 15% sales lift|
|Access||Free for eligible brands||Invite-only, now free|
The premium version enables more dynamic, high-impact listings with scrolling content, accordions, carousels, and more. These interactive layouts help grab customer attention.
Initially by invite only, A++ is now freely available to all registered brands that meet Amazon‘s criteria. This makes its enhanced performance accessible to more sellers.
Crafting Compelling A+ Content
Now that you know the benefits of A+ Content, let‘s discuss how to write copy that engages customers.
Convert Feature-Based Copy to Benefit-Focused
Many product descriptions simply list features and specifications. But as legendary marketer Theodore Levitt said:
"People don‘t want to buy a quarter-inch drill. They want a quarter-inch hole!"
Likewise, customers don‘t care about product features. They care about how those features benefit their lives.
So instead of just listing features, explain how they help the customer:
- Save money
- Save time
- Reduce frustration
- Increase comfort
- Improve health
- Express creativity
Put yourself in your customer‘s shoes. How does your product positively impact them?
Craft a Compelling Narrative
Rather than a dry product explanation, tell a story that draws readers in and speaks to their emotions.
Introduce a character they can relate to. Set the scene describing a relevant situation or problem. Build up how your product provides the perfect solution. Highlight the happy ending where the customer‘s life is improved thanks to your brand!
Storytelling makes information memorable. One Stanford study found that stories improved recall by 22% compared to just facts.
Optimize Formatting for the Digital Age
In our short-attention-span digital era, dense blocks of text don‘t work. Optimizing formatting ensures your content is easy to scan and key info stands out:
- Break up text – Short paragraphs of 2-4 lines
- Use headers – Guide readers through sections
- Highlight benefits – Bulleted/numbered lists for quick skimming
- Include visuals – Relevant photos, charts, illustrations
- Emphasize selectively – Bold/italic text for important details
- Add white space – Better readability
With scannable content, customers can rapidly find the details that matter most to their purchase decision.
Bring Your Brand Voice to Life
While effective storytelling and formatting set the stage, don‘t forget to infuse your content with your unique brand voice too!
What tone, style, and messaging best reflects your brand‘s personality? Highlight your:
- Purpose and values
- Passion for your industry
- Pride in your products
- Care for your customers
This helps form an emotional connection beyond just listing product specs and features.
Best Practices for Successful A+ Content
To have the best shot at approval, make sure your A+ Content follows Amazon‘s guidelines. Here are some top tips:
Provide Value to Customers
All your copy, visuals, and content must help customers make informed purchase decisions. No fluff allowed!
Back Up Claims
Cite sources and be prepared to verify any facts, figures, or results you mention. Exaggerated or false claims will be rejected.
Avoid prohibited products, inappropriate content, competitor mentions, pricing info, etc. Know the rules for your product category.
Align with your other brand messaging and product information across Amazon. Contradictory content will raise flags.
Proofread closely. Nothing hurts trust like typos and incorrect product details.
Following these best practices helps ensure a smooth publication process while creating pages that maximize conversions.
Partner with A+ Content Writing Experts
I hope this overview has shown how impactful A+ Content can be for differentiation and sales. But creating optimized, effective listings requires specialized skills.
That‘s where professional writing services shine! Their expertise helps you:
- Save time – No need to create content yourself
Increase sales – Experts know what converts buyers
Attract search traffic – Optimized for Amazon SEO
Enhance brand image – Reinforce positioning
Avoid mistakes – They handle guidelines and details
While I love selling, I‘m not the strongest writer. So for me, hiring a pro A+ Content agency was 100% worth the investment. Their compelling listings helped grow my brand on Amazon.
Ready to start boosting your product pages too? I highly recommend checking out Seller Interactive‘s services. Their team has tons of experience optimizing and managing Amazon seller accounts.
Feel free to reach out if you have any other questions! I‘m always happy to share insights from my decade in ecommerce. Wishing you Amazon selling success!