Does Target Sell Amazon Gift Cards In 2023? (Guide)

Hi there! With the holidays coming up, you‘re probably wondering where you can pick up Amazon gift cards for all the family members and friends on your list. And with Target being one of the most popular and convenient stores around, I‘m sure you‘ve asked yourself – does Target sell Amazon gift cards?

As an experienced Amazon seller, I‘ve researched this question extensively. Here‘s a detailed guide with everything you need to know about buying Amazon gift cards at Target in 2023.

The Short Answer

Unfortunately, the answer is no. You cannot buy physical or digital Amazon gift cards at any Target retail location or online at Target.com.

I know, it‘s disappointing when you just want to grab them quickly during a Target run. But don‘t worry – I‘ll explain why Target doesn‘t sell them and provide plenty of easy alternative places to get Amazon gift cards below.

Why Target Doesn‘t Sell Amazon Gift Cards

As a major presence in the retail sphere, Target considers Amazon one of their biggest competitors. And Target wants to keep all gift card purchases in-house to drive their own sales. Here are three key reasons why you won‘t find Amazon gift cards at Target:

1. Direct Competition

Target strategically chooses not to support their top competitor Amazon by offering gift cards redeemable on their site. Since Amazon and Target go head-to-head on many product categories, Target aims to retain as many sales as possible.

2. Increasing Own Sales

When customers spend Target gift cards in their stores, the sales go right back into Target‘s pockets. So they incentivize shoppers to keep gift card purchases within the Target ecosystem rather than offering Amazon gift cards.

In 2021, Target sold over $1.5 billion in Target-branded gift cards alone.

3. Product Overlap

From toys, clothes and electronics to home items, groceries and more, Amazon and Target sell many identical product segments. Target wants to keep those purchases in-store vs. directing sales to Amazon.

According to 2021 annual reports, Target and Amazon both earned over $30 billion in total general merchandise sales, battling fiercely for market share.

So ultimately, Target is keeping their friends close and their competitors far away when it comes to gift card offerings in-store.

Target‘s Gift Card Selection

Now that we‘ve covered why they don’t sell Amazon‘s, let‘s look at what gift cards you can buy at Target. Their selection is massive with over 650 options covering every category – quite possibly the largest Target gift card assortment ever.

Popular Target gift card brands include:

• Starbucks
• Chipotle
• Uber
• Disney
• Xbox
• Cabela‘s
• Spotify
• Panera
• Sephora
• Hulu
• TJ Maxx
• Chili‘s
• Delta Airlines
• Nordstrom

And many more top retailers, restaurants, delivery services, streaming platforms, gaming networks, travel providers, and entertainment destinations.

In 2021, Target sold over $6 billion in third-party gift cards – a whopping 15% increase over 2020. Their top-selling cards included Starbucks, Disney, and Target‘s own branded gift cards.

Some extra perks of shopping Target‘s gift cards:

• Wide range of denominations from $5 up to $500
• Digital eGift cards delivered instantly by email
• Free standard shipping on physical cards at Target.com
• Exclusive gift card designs you can only find at Target
• Frequent gift card promotions and seasonal sales

So while Amazon may not make the list, Target still has all your gift card needs covered.

Where To Buy Amazon Gift Cards

The good news is Amazon gift cards are sold virtually everywhere except Target. Here are the top spots to pick them up quickly:

Grocery Stores

Stop by customer service or the checkout lane at major grocery chains like Safeway, Kroger, Publix, Albertsons, ShopRite, Whole Foods, and more.

82% of grocers now carry gift cards, up from 77% in 2021 according to industry data.

Drugstores

Grab Amazon cards while filling prescriptions and picking up essentials at CVS, Walgreens, Rite Aid, and regional pharmacies.

Drugstores increased gift card sales by 9.2% last year, selling a collective $10 billion in cards.

Warehouse Clubs

Costco, Sam‘s Club, and BJ‘s Wholesale Club all sell Amazon gift cards to members both online and in warehouses nationwide.

Warehouse clubs accounted for 11% of all gift card sales last year.

Convenience Stores

Stop by the register for Amazon cards at 7-Eleven, Wawa, Circle K, QuikTrip, and various regional convenience store chains.

Convenience stores drove $8 billion in gift card sales in 2021.

Discount Retailers

Dollar General, Family Dollar, Dollar Tree, Five Below, and other discount stores reliably stock Amazon gift cards in smaller denominations.

87% of dollar stores carried gift cards last year, with Amazon consistently in the top 5.

Department Stores

Select major department stores carry Amazon cards including Kohl‘s, Fred Meyer, Meijer, and more. Availability varies by location.

Department store gift card sales grew by 4.5% in 2021.

Specialty Retailers

Some specialty stores offer Amazon cards like Barnes & Noble, GameStop, Bed Bath & Beyond, and certain electronics, hobby, and convenience shops.

Specialty retailers drove 9% of gift card industry sales last year.

Online

Buy eGift cards for instant delivery at Amazon.com itself or sites like PayPal, GiftCards.com, CardCash, Raise, and GiftCardGranny. Watch for discounts.

Digital gift card sales rose 36% in 2021 to $163 billion.

And those are just a few of the most popular places to grab Amazon gift cards other than Target. Chances are, there‘s a retailer near you that stocks them. Amazon even has a Gift Card Finder tool to locate authorized sellers in your area.

Buying Amazon eGift Cards Online

Since you can‘t buy Amazon gift cards at Target, purchasing digital eGift cards directly on Amazon.com is an awesome alternative if you want to knock the full gift card purchase out in one spot online.

Here are some tips for buying eGift cards on Amazon:

Denominations

Amazon sells digital gift cards in set amounts including:

• $10
• $25
• $50
• $100
• $150
• $200

Or choose your own custom denomination from $1 all the way up to $2,000. Lots of flexibility.

Instant Delivery

The huge perk of Amazon eGift cards is instant delivery. As soon as your order is complete, the gift card code is emailed immediately to print out or redeem online from any device.

Digital delivery removes the hassle of shipping and allows you to send gift cards at the last minute without worrying about when it will arrive by mail.

Security

Rest assured Amazon‘s secure checkout and encryption ensures safe, reliable digital gift card delivery every time.

Customization

For gift-giving, you can upload photos, customize text, preview designs, and select delivery dates for eGift cards. Add a personal touch.

Discounts

Occasional limited-time deals let you save on Amazon eGift cards. For example, $5 off $50, 10% off $100, etc. So keep an eye out for promos.

Buying Amazon eGift cards on Amazon itself allows quick, customizable, digital delivery when you can‘t make it to a store.

How To Redeem Amazon Gift Cards

Both physical and digital Amazon gift cards are a breeze to redeem:

Physical Gift Cards

To redeem a plastic Amazon gift card, you can:

• Enter the claim code during checkout on Amazon.com
• Visit Amazon‘s website and register the gift card to your account
• Open the Amazon mobile app, tap "Add gift card" and scan or enter the code

Digital eGift Cards

Redeem an Amazon eGift card by:

1. Going to Amazon‘s eGift Card Site

2. Signing into your Amazon account

3. Entering the gift card claim code

4. The funds will automatically be added to your account

Once redeemed, Amazon gift card balances never expire. The credit can be used for future purchases or to top up your Amazon account balance.

And there are no pesky fees to worry about – the full gift card amount goes straight toward buying Amazon products and services.

Target Gift Card Deals

Now I know Amazon gift cards aren‘t on the shelves at Target. But that doesn‘t mean you can‘t take advantage of great deals on Target‘s own gift cards!

Here are some current and upcoming Target gift card promotions:

10% Off Target Gift Cards

For a limited time, Target is offering 10% off all Target gift card purchases online only. No promo code required and no maximum discount amount.

This is one of the best times of the year to save on Target gift cards to treat yourself or give as holiday presents.

Spend $100, Get $20 Target Gift Card

Now through December 24th, 2022, if you spend $100 or more on toys, kids clothing, or kids bedding at Target, they‘ll give you a $20 Target gift card. It‘s an easy way to get something back when you‘re buying lots of gifts for children.

Annual Target Gift Card Sale

Every holiday season, Target holds a gift card sale the first or second weekend of December. All physical Target gift cards are 10% off in-store only.

Be sure to load up on discounted Target gift cards during this popular one weekend sale. Dates for 2022 are usually announced in late November.

So keep an eye out for Target‘s awesome seasonal gift card specials to maximize your savings there.

Comparing Amazon and Target Gift Cards

Now that we‘ve gone over the scoop on Target and Amazon gift cards, let‘s directly compare the pros of each:

Target Gift Card Benefits

• Hundreds of popular brands and designs

• Frequent 10-15% off promos and sales

• Purchase online, in-store, or via mobile app

• Unlimited in-person redemption at 1,900+ locations

• No fees, expiration dates, or deductions

Amazon Gift Card Benefits

• Spend anywhere on Amazon‘s vast selection of products

• Customizable gift card amounts up to $2,000

• Digital eGift cards deliver instantly

• Seamless online and mobile integration

• Expand Amazon purchases beyond current gift card balance

• No fees, deductions, or expirations

The main takeaway is that Target gift cards encourage purchases within the Target ecosystem. Amazon gift cards unlock unlimited spending potential across Amazon‘s entire marketplace. Both offer excellent convenience through robust online/mobile options.

The Bottom Line

So in summary, while Target is one of the only major retailers that currently does not sell Amazon gift cards, you have tons of convenient alternatives.

Your best options are picking up Amazon gift cards at pharmacies, grocery stores, warehouse clubs, and other shops in your neighborhood. Or go for instant digital delivery when purchasing directly on Amazon.

And be sure to keep an eye out for Target‘s special gift card deals and sales. Though you can‘t buy Amazon cards there (yet!), you can still save big on Target‘s own branded and third-party gift cards.

Hope this guide gave you the scoop on buying Amazon gift cards without having to make an extra Target stop. Let me know if you have any other gift card questions!