As an ecommerce seller, I know firsthand the power of cultivating a charitable, community-focused brand image. Giving back generates goodwill and trust with customers. This builds loyalty for your company and products.
Walmart has clearly tapped into this through their expansive corporate philanthropic programs. In FY2021 alone, Walmart and the Walmart Foundation gave over $1.4 billion in cash and in-kind donations globally.
For nonprofits seeking funding, understanding how to effectively request and potentially secure donations from Walmart can be a game-changer. Their grants provide vital support to causes across hunger relief, sustainability, health care access, veterans services, disaster response and more.
In this comprehensive guide, I’ll share insider tips and advice for getting grants from Walmart, the requirements to know, what makes a successful application, and answers to common donation FAQs.
Why Walmart‘s Charitable Giving Matters
Before diving into how to get Walmart donations, let’s look at why their philanthropy makes such a difference. Some key stats on Walmart’s impact:
Over $1 billion given annually in total charitable contributions
~$300 million in hunger relief donations each year
>$1.3 billion in grants awarded through the Walmart Foundation since inception
283 million meals secured for Feeding America food banks in 2020
Their funding helps local organizations provide vital services like summer lunch programs for kids, workforce development for veterans, sustainability initiatives, and disaster response.
By having such an extensive corporate giving program, Walmart builds community connections and elevates their brand. This philanthropy helps counter concerns some have around Walmart’s business practices.
How Walmart’s Giving Compares to Other Retail Giants
Walmart isn’t alone in their generous giving – several other major retailers also have sizable charitable foundations:
|Company||Total Giving (FY2020)||Focus Areas|
|Walmart||$1.4 billion||Hunger, sustainability, opportunity, health|
|Target||$250 million||Education, social justice, arts/culture|
|Amazon||$427 million||Housing, education, health|
|Home Depot||$144 million||Veterans, skilled trades, disaster response|
|Costco||$58 million||Children’s health, hunger, education|
Walmart clearly outpaces the field in terms of total philanthropic contributions. But it’s facing rising competition from Amazon and others. Still, the scale of their giving provides huge benefits for nonprofits.
Now let’s get into exactly how to tap into Walmart donations for your organization.
Types of Donations Given By Walmart
Walmart provides several forms of charitable support through various corporate giving initiatives:
Local Community Grants – Small grants of $250 – $5,000 for local organizations.
State Giving Program – Cash grants starting at $25k for statewide nonprofits.
Walmart Foundation Grants – Major grants for larger-scale programs and collaboratives.
Emergency cash grants and product donations for disaster recovery.
Given through partnerships with relief organizations like Red Cross.
Local Walmart stores may donate products, gift cards or services.
Not part of centralized corporate giving.
Food donations to Feeding America food banks and local pantries.
Grant funding to meal programs focused on summer, childhood, and senior hunger.
Sustainability & Environmental
- Grants for recyling infrastructure, sustainable agriculture, and environmental education.
Support for Veterans
- Funding for workforce training, employment, and reintegration programs.
- Also gives grants to support veteran healthcare and wellness.
Requirements to Receive Walmart Donations
To qualify for any type of corporate grant or support from Walmart, nonprofits must meet the following eligibility standards:
Organization is a registered 501(c)(3) public charity
Project aligns with Walmart‘s philanthropic focus areas
Organization completes required pre-registration verification
Other eligibility rules depending on specific program
Faith-based groups only eligible for non-sectarian projects
Some key restrictions on recipients of Walmart donations include:
⛔️ No grants to individuals
⛔️ No grants to political groups
⛔️ No grants to private foundations
Always carefully review the full eligibility details for any Walmart giving program before applying.
How to Submit a Donation Request to Walmart
If your nonprofit meets the eligibility requirements, you can submit a donation request to Walmart through their online application process:
Step 1) Register Your Organization
Visit the Walmart Giving website and click “Get Started.” First-time applicants need to create an account to register their nonprofit details.
Step 2) Browse Grant Opportunities
Search current open grant programs and identify one that aligns with your nonprofit mission and needs. Double check you meet any eligibility rules.
Step 3) Submit Online Application
Follow the instructions to fill out details on your organization, budget, project summary, impact, and upload required documents.
Step 4) Wait for Review
The review process can take 1-2 months after submissions close. All applicants are notified on their grant status by email.
Now let’s take a closer look at Walmart’s Local Community Grants program, which is one of the most accessible opportunities for smaller nonprofits.
Walmart‘s Local Community Grants Program
The Local Community Grants program is a great option for small to medium-sized registered nonprofits seeking smaller grants between $250 – $5,000. Here are some key details:
Grant cycles open 4 times per year for around 1 month each
Organizations can submit up to 25 applications per cycle
Funding goes to projects benefitting the local community near the Walmart store
Grants given in categories like hunger relief, sustainability, health, etc.
Decisions made 1-2 months after application cycle closes
501(c)(3) nonprofits and government agencies are eligible
Application stays active in system for 90 days then expires
By following the guidelines and creating focused, compelling applications, small nonprofits have a solid chance at securing one of these local grants.
Crafting a Successful Donation Request to Walmart
Based on my experience as an ecommerce business owner, here are my top tips for creating an effective donation request to increase your chances of getting funding from Walmart:
Clearly Align with Walmart’s Philanthropic Priorities
Research which causes Walmart supports.
Explain exactly how your project fits their focus on hunger, opportunity, sustainability, health access, etc.
Highlight Community Impact
Emphasize how the funding will benefit the local community near the Walmart location.
Include data and stories demonstrating need.
Be Specific About Goals
Provide concrete goals, activities, timeline, and measured outcomes.
Show how the funding will translate to impact.
Make Your Budget Clear
Outline exact budget request and breakdown of cost components.
Justify how grant will be spent responsibly.
Check for any errors in content or formatting.
Ensure all required documents are included.
Thank Walmart for Considering
- Open and close letter with appreciation of Walmart‘s past and potential support.
Here are some examples of how to effectively present goals, need, and budget data in your application, based on the grant type:
Provide number summer weekend lunch packs to number low-income students at target schools.
Train number unemployed veterans in semiconductor manufacturing skills over number weeks.
Weatherize number low-income homes saving amount in energy costs and amount in carbon emissions.
percentage of children in city live below the poverty line.
number of homes in our service area built before 1980 and need energy efficiency upgrades, based on data source.
Local unemployment rate is rate, number points above state average according to source.
|Cost Item||Total Cost|
|Program staff salaries||$amount|
|Training equipment and materials||$amount|
|Transportation assistance for participants||$amount|
Following these best practices can help demonstrate your program merits investment and maximize the impact of Walmart‘s giving to improve local communities.
Frequently Asked Questions About Getting Donations From Walmart
Can individuals request donations from Walmart?
No, Walmart‘s philanthropic programs only donate to registered 501(c)(3) public charities and non-sectarian government entities, not individuals.
What are Walmart’s main philanthropic focus areas?
Hunger relief, sustainability, health & wellness, workforce opportunity, veterans services, disaster response. But they consider various causes.
Does Walmart fund faith-based groups?
Sometimes, unless the program benefits one faith exclusively. But eligibility is limited for faith groups.
Can we get product or gift card donations from our local Walmart?
Yes, local stores/clubs may provide in-kind product, card or service donations separately from corporate giving.
How much lead time is needed to request Walmart donations?
Application cycles close 1 month prior to funding start dates. Build in 2-4 months for review. Larger grants take more planning.
Can we get volunteers from Walmart for local service projects?
Associates can volunteer through their VAP program. Check with your local store manager to discuss opportunities.
What other major companies have major charitable foundations?
Target, Costco, Amazon, Microsoft, Coca-Cola, PepsiCo, Johnson & Johnson, and UPS are just a few examples.
Does Walmart pay for nonprofit fundraising events or tables?
No, Walmart does not provide sponsorship or underwriting for fundraising events and nonprofits‘ internal costs.
The Takeaway – Walmart‘s Scale of Giving is Unmatched
In summary, Walmart has an extremely robust philanthropic program that provides substantial support to community organizations across diverse causes.
While getting a grant from Walmart requires effort and persistence, the scale of their charitable contributions can provide transformative resources to advance nonprofits‘ work. Even smaller local grants allow organizations to take on new projects.
By following Walmart’s guidelines, tailoring requests to their priorities, and submitting focused, data-driven applications, nonprofits have a solid shot at securing impactful funding.
Walmart’s community focus and largesse allows them to build goodwill across their brand and operations. As an ecommerce seller, I aspire to one day have that same ability to turn business success into transformational philanthropy.
Nonprofits play such a vital role in strengthening communities. So Walmart’s continued commitment to giving back makes a major difference. Their donations change lives and create opportunity where it’s needed most.