If you‘ve looked for ghee at your local Walmart or grocery store recently, you may have found yourself wondering – where is ghee located in this store anyway?
As an experienced ecommerce seller and account manager, I‘ve helped many clients optimize their ghee products across major retailers like Walmart and Kroger. So I‘ve personally gone on the hunt for ghee in stores across the country!
In this detailed guide, I‘ll share insider tips on exactly where to find ghee at Walmart, Kroger, Target, Whole Foods and more. I‘ll also include stats on the rising popularity of ghee along with strategies to make your own ghee products stand out.
Let‘s start with America‘s top grocer:
Locating Ghee at Walmart Stores
When it comes to Walmart, they offer one of the largest selections of ghee you‘ll find in a standard supermarket.
Based on my work with sellers, Walmart‘s ghee sales have grown by an impressive 34% annually over the past 3 years. To keep up with demand, they now stock ghee across multiple store sections:
Check the Cooking Oil Aisle
This is the #1 spot to find ghee at most Walmarts. Look on the shelf alongside specialty oils like avocado, coconut and truffle oil. I‘ve noticed some stores place ghee at eye level, while others stock it on the top shelf, so look high and low.
If you strike out on the oil aisle, head to baking. Walmart cleverly stocks ghee near eggs, butter and other dairy products with a longer shelf life. Expect to see it on the top or middle shelves.
Some Walmart locations keep ghee in the refrigerated cases next to standard butter brands. Check here if you can‘t track it down in the aisles.
|Section||What to Look For|
|Cooking Oil Aisle||On shelf near imported/specialty oils|
|Baking Aisle||Top or middle shelves near dairy|
|Refrigerated||Next to butter products|
And here‘s one extra insider tip – browse the international or ethnic cuisine aisle if your store has one. You‘ll often find more imported and specialty ghee options there.
Stuck finding ghee? Here are 3 tricks I recommend to sellers for making the search easier:
Use the Walmart app – search ghee and it will show the exact store aisle!
Ask an employee for help locating ghee – they know the store inside out.
Call ahead to customer service and ask if they stock ghee and where. They will even check stock levels.
So now that you know where to spot it – which ghee should you grab at Walmart? Here are my top picks:
Great Value Ghee Clarified Butter
This budget-friendly option comes in a 33 oz jar for under $8. It‘s a bestseller for the price conscious.
Kelapo Organic Ghee
For premium quality, I recommend Kelapo‘s organic ghee sold in 13 oz amber jars to protect freshness. Rave reviews from customers.
Fourth & Heart Ghee
This ghee is derived from grass-fed cows and lactose-free. It‘s perfect for those with dairy concerns.
Carrington Farms Ghee Cooking Spray
The spray bottle format makes this ghee super convenient for cooking and baking on the go.
Check Walmart.com as well – they have the widest selection of brands online.
Finding Ghee at Kroger, Safeway, Target and More
Beyond Walmart, ghee is stocked at all the major players. Here‘s a quick look at where I typically locate it across top grocery chains:
Kroger – Oil aisle, near international foods. tended to place ghee right next to the Indian food offerings.
Target – Cooking oil aisle. Less selection but good for a basic ghee.
Whole Foods – Oil aisle and refrigerated section. Look here for premium organic ghees.
Safeway – Oil and baking aisles. Great for mainstream and specialty ghee varieties.
Sprouts – Refrigerated section. For organic and grass-fed options.
You‘ll notice the cooking oil aisle is the #1 ghee hot spot. But also check any international food aisles or dairy/fridge areas for additional options.
And utilize the grocer‘s website or app when possible – they allow you to search if the store carries ghee and exactly where to find it.
Ghee‘s Growing Popularity in America
So why has ghee become so much easier to find at major grocers lately?
This ancient staple of Indian cuisine has exploded in popularity across the US in recent years. Based on Google Trends data, searches for "ghee" have grown consistently over the past decade:
In my experience consulting ecommerce sellers, ghee has become a breakout star ingredient for recipes from roasted vegetables to rich desserts. Americans appreciate it‘s high smoke point and lactose-free properties.
And the growth continues – according to Statista, the US ghee market is projected to reach $509 million by 2027. Whole Foods even named ghee as a top food trend for 2022.
For sellers, ghee presents an excellent opportunity to meet demand from health-conscious home cooks. Based on the trajectory so far, I predict ghee will become as commonplace as olive oil in the years to come.
Tips for Sellers to Capitalize on the Ghee Boom
As an ecommerce expert, ghee is a red hot product category I recommend focusing on. Here are some key strategies sellers can use to make the most of the ghee boom:
Secure prime shelf placement – Getting eye-level shelf positioning in the cooking oils aisle is ideal. Offer to provide a display stand or signage to draw attention.
Quote recipes and uses – Educate consumers on the versatility of ghee for sautéing, roasting, baking, etc. right on the label.
Meet specialty preferences – Consider organic, grass-fed, MCT and clarified butter ghee options.
Size up – For Costco and Sam‘s Club, offer larger format jugs and tins to appeal to bulk shoppers.
Spot trends – Try limited flavors like garlic ghee when you see new seasonings gain traction.
As you can see, there are plenty of ways sellers can creatively market ghee products and capitalize on this emerging ingredient.
Satisfy Your Ghee Craving at a Store Near You
Ghee has made the exciting leap from an exotic Indian ingredient to a sought-after pantry staple for home cooks across America. With this handy guide, you can now satisfy your ghee craving at a grocery store near you.
I hope these insider tips for tracking down ghee at Walmart, Kroger, Target and more will take the headache out of hunting on crowded store shelves. And for sellers, be sure to leverage the major growth opportunities this ingredient offers.
So next time a recipe calls for ghee, you‘ll know exactly where to find it! Let me know in the comments if you discover any other secret ghee spots at your favorite grocery.