How to Rate Movies on Amazon Prime Video in 2023: The Expert Seller‘s Guide
Are you an Amazon Prime member looking to start rating the movies you watch? If so, you‘ve come to the right place!
As an experienced Amazon seller, I‘m going to walk you through everything you need to know about rating titles on Amazon Prime Video in this comprehensive guide.
Below I‘ll explain:
- The importance of ratings for viewers and sellers
- How Amazon‘s star rating system works
- The 3 main methods to rate Prime movies
- How to troubleshoot common rating issues
And much more! Whether you‘re rating to improve your recommendations or provide feedback, this guide will teach you how to effectively rate movies on Prime Video.
Let‘s get started!
Why Ratings Matter on Amazon Prime Video
Before we dive into the steps for rating movies, it‘s important to understand why taking the time to rate content on Amazon Prime Video really matters.
Improve Personal Recommendations
One of the biggest reasons to rate titles you watch on Prime Video is to improve the recommendation algorithm for your individual account.
Amazon takes your ratings on movies and TV shows into account when suggesting new videos you might enjoy watching.
By consistently rating content over time, you‘ll notice Prime Video‘s recommendations for your account get much better. You‘ll be served videos that closely match your tastes.
Provide Valuable Data to Amazon
Every rating also provides important feedback to Amazon itself on the quality of videos offered through Prime Video.
Higher ratings tell Amazon a video is resonating well with viewers. Lower ratings suggest a video may not be striking a chord with audiences.
This helps Amazon evaluate what types of movies to license and produce in the future. Your ratings give direct input into improving Amazon‘s overall Prime Video library.
Influence Overall Rating of Videos
Your ratings also factor into the average rating displayed on each video‘s main Prime Video page.
Higher overall ratings tend to lead to more Prime views, while low ratings deter viewers from clicking play.
So by contributing your ratings, you directly help boost rankings of movies you enjoy and reduce exposure of those you don‘t.
Benefits for Sellers Listing Videos
As an Amazon seller myself, I know firsthand how important ratings are for our products, including video titles.
Higher average customer ratings typically lead to better placement in search results and visibility in the Prime Video store.
Positive ratings and reviews are also social proof that builds trust and confidence with potential viewers.
That‘s why as a seller, I highly encourage Prime members to rate our video content. It directly helps increase views and revenue just like with physical product sales.
Now that you know why ratings matter, let‘s go over how Amazon‘s rating system works.
How Amazon Prime Video‘s Star Rating System Works
Amazon uses a simple star rating system for Prime Video:
Viewers rate titles on a scale of 1 to 5 stars:
- 1 star = Terrible
- 2 stars = Bad
- 3 stars = Okay
- 4 stars = Good
- 5 stars = Excellent
To submit a rating, you‘ll select the number of stars you feel a movie or show deserves based on your viewing experience.
According to Amazon, here are some guidelines for each star rating:
5 star = I love it!
- One of your all-time favorites
- Highly recommend to others
- Can‘t get enough of watching
4 stars = I really like it
- Thoroughly enjoyed watching
- Has some memorable moments
- Worth watching again in the future
3 stars = It‘s okay
- Neither great nor terrible
- Some decent aspects but nothing special
- Okay for passing the time
2 stars = Not for me
- Did not enjoy major aspects
- Would not recommend to most people
- Not interested in continuing or rewatching
1 star = Hated it!
- Strongly disliked watching
- Nothing redeemable about the video
- Feel like I wasted my time watching
Keep these rating guidelines in mind as you score Prime Video content to give accurate feedback.
Now let‘s go over the three main methods you can use to submit ratings.
3 Primary Ways to Rate Movies on Amazon Prime
Since the Prime Video mobile app lacks a review option, you‘ll need to use a desktop browser to write full text reviews.
Here are the 3 main methods you can use to rate movies from a computer:
- Customer Reviews – Write public text reviews visible to all
- Improve Recommendations – Privately rate to tune your recommendations
- IMDb App – Rate via Amazon‘s IMDB app
Below I‘ll provide detailed steps for each rating method with examples.
1. Customer Reviews: Write Public Text Reviews
Posting a customer review enables you to write a full critique of a movie‘s quality in addition to giving it a star rating.
Your written review along with your rating will then be visible to all Amazon Prime members considering watching that video.
Here is the exact process for leaving customer reviews:
Open www.amazon.com in your preferred desktop web browser
Hover over Accounts & Lists and select Your Prime Video
Search for the movie you want to review
Scroll down and locate the Customer Reviews section on the right side
Click your star rating from 1-5 stars
Write your full text review in the comment box
When complete, click Post Comment to publish
For example, your review may look something like this:
The great thing about customer reviews is that they can be as long or detailed as you want. You can write a quick paragraph giving your thoughts or several long paragraphs going deep into analysis.
For movies I really enjoy or despise, I tend to write longer reviews to fully capture my viewing experience.
I find these detailed critiques give potential watchers much more insight than just a brief rating alone can provide.
2. Improve Recommendations: Privately Rate Movies
If you don‘t want to take the time to write full public reviews, you can still quickly rate movies just for your account.
These private ratings are used solely to improve the recommendations your account receives but are not visible to other Prime members.
Follow these steps to privately rate movies:
Go to Amazon.com and log into your account
Hover over Accounts & Lists then select Your Prime Video
Find the movie you want to rate
In the right sidebar, click your rating below Improve Recommendations
Choose your 1-5 star score and click Submit
Although no one else can see these ratings, they still provide extremely useful feedback to Amazon‘s recommendation algorithm.
By regularly rating movies this way, the system gets better at suggesting titles perfectly matched to your personal tastes.
I generally use this method to quickly rate movies I watch for fun versus posting public reviews for titles I feel more passionately about.
3. Rate Via IMDb App
Since Amazon owns IMDb (Internet Movie Database), you can also submit Prime Video ratings directly through the IMDb app.
Your IMDb ratings count towards the overall user ratings displayed across IMDb and Amazon sites.
Here is how to rate movies on IMDb:
Download the IMDb app on your phone or tablet
Sign into IMDb using your Amazon account info
Tap Movies at the bottom
Search for the Prime Video title to rate
Tap Review below the movie poster
Select your 1-5 star rating and tap Post
Rating on IMDb positively contributes to a movie‘s overall user rating in addition to personalizing your recommendations.
I really like having the integrated IMDb ratings and reviews right within the Prime Video interface. It gives you helpful extra context from a widely-recognized external database.
Now that you know how to rate movies, let‘s go over some common problems and how to fix them.
Troubleshooting Issues With Rating Prime Movies
Like with most technology, you may occasionally encounter some hiccups when trying to rate videos on Amazon Prime.
Here are some frequent rating issues viewers face along with potential solutions:
Can‘t Rate on Mobile App
Problem: You try rating a movie on the Prime Video mobile app but can‘t find any way to do it.
Solution: The Prime Video mobile app does not support rating movies unfortunately. You‘ll need to use the desktop website on a computer to rate titles.
No Rating Option Displaying
Problem: When viewing a video on PrimeVideo.com, you don‘t see an option to rate it with stars.
Solution: This typically means you aren‘t currently signed into your Amazon account. Make sure to sign in first before trying to rate any titles.
Movie Not Eligible for Rating
Problem: There‘s no way to rate a certain movie you watched on the Prime Video website.
Solution: In some cases, certain titles are not eligible for viewer ratings. This can occur if it‘s not directly in the Prime catalog. If you have Prime through a 3rd party like Hulu, you may be limited in what you can rate.
Reviews Lack ‘Was This Helpful‘
Problem: You left a Prime Video review but it‘s missing the "Was this review helpful?" feature.
Solution: According to Amazon, this can happen if you reviewed a video not currently sold on Amazon or an otherwise ineligible product. If you feel your review was removed incorrectly, I‘d recommend contacting Amazon customer service to investigate further.
Ratings Not Appearing
Problem: You left a rating on a video but it‘s not showing up on the movie page.
Solution: Try signing out of your Amazon account and logging back in. This will sync everything correctly. If that doesn‘t work, reach out to Amazon customer service for additional troubleshooting.
As you can see, most rating issues can be easily fixed with simple steps. Don‘t hesitate to get in touch with Amazon‘s customer support for help if you continue having difficulties.
Now let‘s go over some interesting data on Prime Video ratings.
Key Statistics on Ratings of Amazon Prime Movies
To give you some additional perspective, here are some fascinating statistics on how ratings work on Amazon Prime Video:
The average movie rating on Prime Video is 3.8 stars according to Reviews.org‘s analysis of over 8,800 titles.
Only 10% of movies have a rating lower than 3 stars. Around 25% have a perfect 5 star average rating.
Prime Video ratings follow trends similar to IMDb‘s ratings but tend to be slightly higher on average.
Having 10 or more ratings can increase a video‘s chance of being featured in certain Prime Video spotlights by up to 33% according to Amazon.
Viewers who frequently rate movies watch over 35% more content according to surveys by Nielsen.
-ctr
| Stars | % of Prime Movies |
|-|-|
| 5 stars | 25% |
| 4 stars | 35% |
| 3 stars | 30% |
| 2 stars | 7% |
| 1 star | 3% |
As you can see, most titles have fairly high ratings, which makes sense given Amazon wants to surface the best quality videos.
But every rating counts in helping audiences cut through the noise to find the absolute best movies and shows available on Prime Video.
I hope seeing this data gives you further encouragement to rate the titles you view and help make a positive impact.
Final Tips for Rating Prime Movies
Before we wrap things up, I wanted to leave you with some final quick tips:
Rate movies when they‘re still fresh – Give ratings as soon as possible after watching when details are clear in your mind.
Re-rate if your opinion changes – You can update your rating at any time if you rewatch a movie later on.
Avoid rating bombing – Don‘t rate titles you haven‘t actually watched just to negatively skew ratings.
Focus ratings on quality – Base your stars on the actual video quality versus external factors like pricing.
Contact Amazon with issues – If you have persistent trouble rating, Amazon‘s customer service can help investigate.
Okay, let‘s recap everything we covered today.
Summary: How to Rate Movies on Amazon Prime
Rating titles on Amazon Prime Video benefits you, other viewers, and us sellers by:
- Improving your personal recommendations
- Providing feedback to Amazon on content
- Contributing to average ratings visible to all
- Increasing visibility and sales for videos
Amazon uses a simple 5 star rating system you can use to score movies you watch.
There are 3 main methods to submit ratings from a desktop:
- Customer Reviews – Write public text critiques
- Improve Recommendations – Privately rate videos
- IMDb App – Rate via Amazon‘s IMDB platform
Make sure to troubleshoot any issues that arise while rating movies by following the tips provided earlier.
So in summary:
- Ratings matter – take a minute to rate movies when you watch them
- Use stars to give your opinion from 1-5
- Pick the rating method that fits your needs
- Contact support if you have any problems rating
I hope this detailed guide gives you everything you need to master rating movies on Amazon Prime Video. Happy rating!
