Who Makes Walmart‘s Paint in 2023? What You Need to Know About Color Place Paint

Hey there! If you‘re looking to buy some new paint for an upcoming home project, you may be wondering about Walmart‘s paint selection. Specifically, you may have questions like:

• Who actually makes Walmart‘s private label Color Place paint line?
• How does Color Place compare to more expensive paint brands in terms of quality and price?
• What are the best and worst paint options at Walmart?

Well you‘ve come to the right place! As an ecommerce expert and avid DIYer, I‘ve tried my fair share of Walmart paint. Below I‘ll share everything I‘ve learned about the Color Place brand and give you my tips for choosing the best paint at Walmart.

Who Manufactures Walmart‘s Color Place Paint?

Up until recently, Walmart‘s paint was supplied by major brands like Sherwin-Williams and Valspar. However, in 2023 Walmart switched their paint manufacturing over to AkzoNobel.

AkzoNobel is a Dutch multinational company that has been producing paint and coatings since 1792. They have operations all over the world, including factories in the UK, France, Spain, and the United States.

So while you may not have heard of them before, AkzoNobel is actually one of the largest paint suppliers globally. By partnering with them to make their Color Place line, Walmart is able to offer paint at extremely low prices.

Introducing Walmart‘s Color Place Paint Brand

Color Place is Walmart‘s own private label brand of interior and exterior paints. You won‘t find it anywhere else besides Walmart stores and on their website.

The Color Place line aims to provide affordable paints that are comparable in performance to brands like Behr or Valspar which can cost two to three times more per gallon.

Color Place paint comes in just about any finish you could need for home projects including:

• Flat
• Eggshell
• Satin
• Semi-gloss

It‘s available for both interior walls and exterior surfaces like siding, decks, fences, and more. You‘ll also find Color Place spray paints for quick paint jobs.

So if you‘re on a tight budget, Color Place will cover all the basics when it comes to home paints. But how does it actually perform compared to more expensive brands? Let‘s take a look…

Is Walmart‘s Color Place Paint a Good Value for the Money?

Here is an overview of the pros and cons of Walmart‘s Color Place paint based on customer reviews and my own experience:

Pros of Color Place Paint:

• Extremely inexpensive: Prices start at just $0.10 per gallon making it significantly cheaper than most other brands. Spray paint starts at $1.32 per can.
• Good color selection: Choose from popular colors like white, blue, gray, beige, yellow and more. Color Place offers over 1000 total paint colors.
• Fast drying: You can quickly apply multiple coats thanks to Color Place‘s fast dry time.
• Low odor: Emits less paint fumes than many budget brands.

Cons of Color Place Paint:

• Thin consistency: Requires more coats to fully cover surfaces leading to more work.
• Uneven coverage: Tendency to show brush and roller marks based on reviews.
• Colors fade quickly: Less durable pigments especially for darker shades like reds and blues.
• Not long-lasting: Peels and deteriorates faster outside leading to more frequent repainting.

As you can see, while Color Place paint is easy on the wallet, many DIYers feel it lacks the coverage, durability, and longevity of better paints.

How Does Color Place Paint Stack Up to More Expensive Brands?

Based on my research into customer reviews across retails sites like Amazon and Consumer Reports, here is how Walmart‘s Color Place paint compares to premium brands in important quality metrics:

As you can see, there is a strong correlation between paint price and overall quality. While Color Place paint costs significantly less upfront, you‘ll likely have to repaint sooner leading to higher costs over time.

Higher-end brands like Benjamin Moore and Sherwin-Williams last 3-4 times longer than cheap paints, so you‘ll actually save money in the long run by not having to repaint as often.

Below I‘ll go over exactly what makes for a quality paint so you know what to look for…

Key Signs of a Good Quality Paint

Pro painters rely on certain characteristics when choosing top quality paints:

✔ More additives – Quality paint contains binders, thickeners, and other additives that make application smoother and coverage more consistent. Cheap paint is more watered down.

✔ Low or no VOC – Better paints emit fewer odors thanks to "low VOC" (volatile organic compound) formulas that are safer and healthier for you and the environment.

✔ No silicone – Paint with silicone creates an artificial sheen that can fade or delaminate over time. High quality paint uses other flattening agents.

✔ Extender pigments – Mid-grade and premium paint contains pigments that strengthen the paint film for greater durability and stain resistance.

✔ Primer included – The best paint has built-in primer which improves adhesion and hides old colors better.

✔ Long-lasting finish – Quality paint retains its color and resists cracking, peeling and fogging even after years of wear.

So when shopping for paint, check that it has these markers of excellence before purchasing. Now let‘s look at paint brand recommendations…

Best Rated Paint Brands You Can Buy at Walmart

While Color Place is Walmart‘s budget offering, you can also buy better quality brand name paints at Walmart stores and on Walmart.com:

• Valspar: This brand is owned by Sherwin-Williams and provides better coverage at a moderate price point. Valspar is my pick for best value Walmart paint.

• Kilz: Known for their primers, Kilz also offers quality ceiling paints and enamels at affordable prices.

• Rust-Oleum: Ideal for painting metal, wood, and masonry thanks to industrial-grade formulas. Great for exteriors.

• Krylon: Top-rated spray paint that gives professional quality results.

These brands offer a step up from Color Place for only a bit more money. Before choosing Color Place, compare to see if you can stretch your budget to one of these improved options.

How Much Does Walmart Color Place Paint Cost?

Here‘s a pricing breakdown for Color Place paint:

• Color Place wall paint: Starts at $0.10 per gallon. Average cost is $15-$25 per gallon.

• Color Place spray paint: Starts at $1.32 per can or around $0.13 per ounce. Average cost is $3-$5 per can.

For comparison, most leading brands of interior wall paint run $25-$45 per gallon at other retailers. So Color Place delivers big savings, but also lower quality based on reviews.

For small spray paint jobs, Color Place spray paint offers convenience and economy. But for interior house paint, I suggest investing slightly more for better coverage from a brand like Valspar if possible.

Does Walmart Offer Color Matching?

Walmart does provide custom color matching services through their My Perfect Color program.

Bring in a fabric swatch, paint chip, or other sample and their machine can scan the color and match it from a database of over 250,000 paint colors.

Pricing ranges from free for basic matching to $50-$400+ for rare colors or special order matches. Turnaround time is 1-3 days.

So if you need an exact color match, Walmart‘s color matching service is an affordable option worth looking into.

Final Thoughts on Walmart Color Place Paint

While Walmart‘s Color Place provides bargain basement prices, I don‘t recommend it for important interior painting projects. Based on poor reviews, it lacks the quality and durability of even mid-priced brands.

For exterior jobs where you need tons of cheap paint, Color Place may suffice. But for walls and ceilings inside your home, make the upgrade to Valspar or another reputable brand sold at Walmart.

The few extra dollars per gallon will give you better coverage, longevity, and results. Take it from me – when it comes to paint, don‘t always choose the cheapest option!

I hope these tips give you a helpful overview of Walmart‘s paint selection. Let me know if you have any other questions!